Travel Brand TikTok Case Study – Achieved 14% Conversion Rate

Trave Brand TikTok Case Study Overview

Background:

A leading online travel portal in SEA offering tour packages and booking services. They wanted to boost their registration and post-registration engagement to boost their bookings.

Solution:

Set up new campaigns with fresh creatives around the holiday season for many of their packages. Optimized the campaign with the right hashtag expansions and created an audience segment with a mix of custom audience and recently engaged audience to drive higher CVR.

Impact Delivered:

• <$5 Cost Per Registration
• 14% Conversion Rate
• 2.7X Scaled The Campaign Keeping Cost Intact

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Saeed Shaik

Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high-performing ecommerce teams generating multi-million dollar revenue streams in startups.