As late summer 2025 rolls on, TikTok remains the driving force behind skincare rituals, hair experiments, fragrance finds, and viral satisfaction loops that captivate American users. This month, we see a balance of seasonal glow-ups, scent-based content, and aesthetic transformations that reflect both routine care and niche beauty culture.
Below are the top 20 trending beauty and personal care hashtags dominating TikTok in August 2025, along with the trends and content types fueling their popularity.
#oddlysatisfying
Posts: 107KViews: 994M
Trend: Sensory-heavy content like soap cutting, ASMR skincare textures, and makeup layering that delivers instant visual gratification.
#summernails
Posts: 48KViews: 286M
Trend: Vibrant nail tutorials inspired by late-summer beach tones, fruit designs, and heat-friendly gel sets.
#superbrandday
Posts: 81KViews: 504M
Trend: TikTok Shop mega-campaigns with time-limited deals, bundled beauty kits, and creator collab spotlights.
#niche
Posts: 28KViews: 197M
Trend: Luxury and artisanal fragrance reviews focusing on complex notes and lesser-known perfume houses.
#smellgood
Posts: 26KViews: 212M
Trend: Perfume layering tips, body mists, and TikTokers showcasing “what I wear to smell irresistible” edits.
#bob
Posts: 19KViews: 208M
Trend: Fresh haircuts, summer-to-fall bob transformations, and tutorials on styling sleek vs. textured versions.
#aiasmr
Posts: 22KViews: 339M
Trend: Voiceover-free, AI-assisted ASMR videos with synthetic sounds for skincare, hairstyling, and cosmetic routines.
#looksmaxing
Posts: 13KViews: 257M
Trend: Highly curated glow-up journeys combining skin treatments, gym routines, and dental care for “maximized looks.”
#soap
Posts: 17KViews: 183M
Trend: Soap art, custom bar slicing, and handmade bath products used in oddly satisfying formats and haul reveals.
#bathandbodyworks
Posts: 18KViews: 102M
Trend: Massive haul videos, candle + body care pairings, and nostalgic fragrance reviews from this cult-favorite retailer.
#glowuptips
Posts: 14KViews: 290M
Trend: Bite-sized advice from creators on skincare upgrades, makeup routines, and confidence-boosting lifestyle hacks.
#skincareproducts
Posts: 18KViews: 117M
Trend: Ingredient-focused product breakdowns, affordable vs. luxury comparisons, and “what actually works” content.
#summermakeup
Posts: 14KViews: 166M
Trend: Lightweight, sweat-proof routines using skin tints, liquid blushes, and long-wear eye products.
#toes
Posts: 11KViews: 98M
Trend: Pedicure routines, toe nail art, and summer-ready foot care using exfoliation and hydrating masks.
#wax
Posts: 12KViews: 176M
Trend: Hair removal demos — sugar waxing, hard wax strips, and before/after videos that lean into transformation.
#beachbunny
Posts: 29KViews: 18M
Trend: Flirty, summer-glam makeup and swimwear-inspired beauty inspired by the Beach Bunny aesthetic and model looks.
#make
Posts: 15KViews: 72M
Trend: General beauty transformations, transition videos from bare face to full glam, often paired with trending audio.
#purplehair
Posts: 14KViews: 78M
Trend: Lavender and violet dye transformations, tips on maintaining vibrant tones, and pastel haircare routines.
#wonyoungism
Posts: 14KViews: 74M
Trend: Beauty looks inspired by IVE’s Jang Wonyoung — focusing on clean girl aesthetics, straight brows, and gradient lips.
#peptide
Posts: 14KViews: 66M
Trend: Skincare product reviews with peptides, explaining benefits for firming, anti-aging, and hydration boosting.
FAQs
Q1: Why are beauty and personal care hashtags trending on TikTok in August 2025?
As the summer closes out, users are refreshing routines, exploring new fragrances, and diving into transformations — from skincare to haircuts — to match the season.
Q2: How do these TikTok trends impact product discovery and sales?
Hashtags drive algorithm exposure, pushing featured products into user feeds, boosting both TikTok Shop conversions and external traffic to brand pages.
Q3: Are these trends mostly creator-driven or pushed by brands?
Many start with micro- and mid-tier creators, but brands increasingly amplify the momentum with paid promotions, TikTok Shop partnerships, and AI-powered creator content.
Q4: What kind of beauty content performs best under these hashtags?
Visual satisfaction (#oddlysatisfying, #soap), transformation (#looksmaxing, #glowuptips), and niche culture content (#niche, #wonyoungism) dominate engagement metrics.
Q5: How can brands use these hashtags to their advantage?
Focus on native-style content, align product messaging with trending visuals or sounds, and partner with creators who already align with emerging hashtag communities.