As summer 2025 heats up, TikTok ads continues to shape beauty routines, self-care trends, and seasonal must-haves for American audiences. The top trending hashtags for July reflect a clear shift toward glowing skin, sun protection, effortless hairstyles, and viral satisfaction-based content that drives massive engagement across beauty creators and brands alike.
Here’s a look at the top 20 beauty and personal care hashtags trending on TikTok in July 2025, spotlighting the themes and topics that are captivating users this season:
#tanning
Posts: 63KViews: 642M
Trend: Summer glow obsession featuring tanning routines, products, and sunless tanners.
#oddlysatisfying
Posts: 68KViews: 860M
Trend: ASMR-style beauty content including skincare scoops, peel-offs, and makeup textures.
#summernails
Posts: 53KViews: 345M
Trend: Nail art tutorials and designs inspired by summer colors, vacations, and ocean themes.
#lipgloss
Posts: 42KViews: 336M
Trend: High-shine lip looks, product reviews, and creator swatches of glossy must-haves.
#sunscreen
Posts: 35KViews: 402M
Trend: Sun protection awareness with reviews of lightweight SPFs, tinted formulas, and viral reapplication hacks.
#hydration
Posts: 29KViews: 179M
Trend: Moisture-boosting products, hydrating masks, and routines to beat the summer dryness.
#teethwhitening
Posts: 26KViews: 438M
Trend: At-home whitening product demos and creator testimonials featuring before-and-after transformations.
#glow
Posts: 25KViews: 129M
Trend: Dewy makeup routines, glowing skincare finishes, and luminous product recs.
#bob
Posts: 20KViews: 195M
Trend: Trending short haircut transformations and style tutorials for sleek or tousled bob cuts.
#bohobraids
Posts: 22KViews: 198M
Trend: Summer-ready braid styles with a bohemian twist, often shown as festival or vacation looks.
#spf
Posts: 18KViews: 247M
Trend: Sunscreen tips, layering routines, and viral SPF-melting tests to promote daily protection.
#superbrandday
Posts: 37KViews: 313M
Trend: Flash sales and brand promos tied to TikTok Shop’s Super Brand Day campaigns.
#lashclusters
Posts: 16KViews: 258M
Trend: DIY lash cluster applications with salon-like results, popular for cost-effective glam.
#wavyhair
Posts: 15KViews: 277M
Trend: Tutorials on achieving heatless waves, beachy textures, and summer hair vibes.
#ulta
Posts: 17KViews: 196M
Trend: Product hauls and reviews of trending items from Ulta Beauty stores and online deals.
#summermakeup
Posts: 18KViews: 176M
Trend: Sweat-proof, lightweight makeup tutorials optimized for hot, humid conditions.
#organic
Posts: 24KViews: 97M
Trend: Clean beauty and natural skincare routines featuring organic ingredients.
#summerhair
Posts: 18KViews: 186M
Trend: Effortless, heat-friendly hairstyles for beach days, events, and casual glam.
#lipstain
Posts: 15KViews: 252M
Trend: Long-lasting lip color tutorials and viral comparisons between affordable and luxury options.
#gelx
+Posts: 19KViews: 150M
Trend: Nail extensions and professional-looking manicures at home using the Gel-X system.
FAQs
Q1: Why are beauty and personal care hashtags trending on TikTok in July 2025?
These hashtags reflect summer routines, self-care, and popular seasonal beauty products that gain traction as users prepare for vacations, festivals, and everyday glow-ups.
Q2: How do beauty hashtags influence product sales on TikTok?
Trending hashtags often spark viral interest in specific products, leading to TikTok Shop purchases, retail sellouts, and increased search traffic on beauty brand websites.
Q3: Are these hashtags mostly creator-led or brand-driven?
While many start with UGC and creator content, brands quickly jump in with sponsored tutorials and promo campaigns to ride the momentum.
Q4: What makes a beauty hashtag go viral on TikTok?
Visual satisfaction (like #oddlysatisfying), transformative results (like #teethwhitening), and seasonal relevance (like #sunscreen or #summernails) all contribute to virality.
Q5: How can beauty brands use these hashtags effectively?
Post timely, short-form videos that highlight real product use, integrate trending audios, and partner with niche creators using the hashtags their audiences already follow.