In June 2025, beauty creators across the U.S. brought fresh energy to TikTok with summer-ready skincare routines, glow-up transformations, and trending product content. From tanning tips to SPF essentials and nail art, the beauty & personal care scene thrived with creative expression and viral-worthy moments.
Below are the top 20 beauty and personal care hashtags trending on TikTok in June 2025, capturing what beauty lovers, influencers, and casual users are engaging with the most:
#tanning
Posts: 59K
Views: 615M
Trend: Tanning routines, self-tanner reviews, and outdoor glow-up content are dominating summer skincare TikToks.
#microinfluencer
Posts: 82K
Views: 258M
Trend: A rising wave of small creators is taking over beauty trends with authentic content, building loyal followings and trust.
#lipgloss
Posts: 44K
Views: 448M
Trend: Lip gloss swatches, budget-friendly finds, and glossy summer looks are keeping this classic beauty staple in the spotlight.
#summernails
Posts: 39K
Views: 275M
Trend: Bright colors, minimal French tips, and intricate nail art dominate seasonal content from both creators and nail techs.
#sunscreen
Posts: 32K
Views: 361M
Trend: Educational videos and product demos pushing SPF awareness for summer skin protection.
#bob
Posts: 21K
Views: 250M
Trend: The bob haircut trend is exploding, with creators showcasing sleek, choppy, or layered versions of this timeless cut.
#teethwhitening
Posts: 29K
Views: 450M
Trend: DIY whitening routines and creator-reviewed kits are seeing strong interest as users prep for brighter summer smiles.
#hairdye
Posts: 20K
Views: 233M
Trend: From bold summer colors to subtle highlights, hair dye transformations are going viral this month.
#shorthair
Posts: 19K
Views: 239M
Trend: Short hair tutorials and maintenance hacks are being embraced for their low-maintenance summer vibe.
#glow
Posts: 24K
Views: 98M
Trend: Dewy skin routines, glow drops, and body oils are making “glow” the ultimate summer aesthetic goal.
#spf
Posts: 18k
Views: 215M
Trend: A more clinical take on sun protection, with creators comparing formulations and promoting dermatologist-recommended SPFs.
#elfcosmetics
Posts: 17K
Views: 192M
Trend: Affordable, viral ELF products continue to dominate the “get ready with me” trend and budget beauty content.
#bohobraids
Posts: 19K
Views: 167M
Trend: Boho braids are trending for festival season, vacation looks, and everyday summer styles.
#soap
Posts: 17K
Views: 226M
Trend: Artisan soap videos, aesthetic lathering content, and skincare comparisons are engaging self-care lovers.
#lovingme
Posts: 17K
Views: 21M
Trend: This self-love beauty tag is used with glow-ups, transformation reels, and body confidence messaging.
#naildesigns
Posts: 20K
Views: 127M
Trend: Intricate, minimal, and 3D nail art shared by creators and salons continues to trend.
#nailartist
Posts: 18K
Views: 136M
Trend: A niche for showcasing artistic talent, behind-the-scenes reels, and time-lapse nail creations.
#ultabeauty
Posts: 12K
Views: 302M
Trend: Hauls, reviews, and brand spotlights from this major beauty retailer are peaking thanks to summer sales.
#summermakeup
Posts: 14K
Views: 123M
Trend: Lightweight, sweat-proof, and minimal makeup tutorials tailor-made for warm weather.
#plasticsurgery
Posts: 11K
Views: 214M
Trend: Transparent conversations about cosmetic procedures, recovery journeys, and Q&As are gaining traction.
FAQs
Q1: Why is the hashtag #microinfluencer trending in the beauty space?
It signals a shift toward authenticity and trust. Micro-influencers are building niche audiences and generating strong engagement with product reviews and tutorials.
Q2: How are hashtags like #sunscreen and #spf important in summer beauty content?
They reflect rising awareness around skincare and sun safety, with creators recommending affordable, dermatologist-approved SPF products.
Q3: What types of creators are dominating beauty hashtags on TikTok right now?
Quick tutorials, before-and-after glow-ups, haul videos, and honest product reviews—especially for seasonal items like SPF, lip gloss, and haircare.
Q4: What kind of beauty content performs best under these trending hashtags?
Quick tutorials, before-and-after glow-ups, haul videos, and honest product reviews—especially for seasonal items like SPF, lip gloss, and haircare.
Q5: How can brands use these trending hashtags to boost engagement?
By aligning content with specific tags (e.g., #lipgloss, #ultabeauty) and working with microinfluencers, brands can drive discoverability and user trust without high production costs.