As December took hold, TikTok’s beauty community leaned into festive glam, winter skincare resets, and self-care gifting culture. From glitter makeup and holiday nail art to advent calendars and brand-led product hauls, creators blended holiday aesthetics with high-intent beauty discovery. With the gifting season at its peak and winter skin concerns rising, December became one of the most commercially active months of 2025 for beauty and personal care content on TikTok in the USA.
Here’s a look at the top 20 beauty and personal care hashtags trending on TikTok in December 2025, showcasing how skincare education, holiday glam, and product-driven storytelling shaped user engagement:
#niche
Posts: 163KViews: 2B
Trend: This discovery-driven hashtag reflected TikTok’s growing interest in specialized beauty routines, niche product finds, and targeted personal care solutions.
#halloweenmakeup
Posts: 134KViews: 2B
Trend: Halloween beauty content carried forward into December with creator recaps, transformation edits, and costume-inspired glam tutorials.
#fallnails
Posts: 116KViews: 667M
Trend: Seasonal nail designs remained relevant, blending warm tones and autumn textures with early holiday aesthetics.
#nails
Posts: 85KViews: 254M
Trend: Everyday nail inspiration continued trending with short-form nail art, DIY press-ons, and salon transformations.
#adventcalendar
Posts: 65KViews: 751M
Trend: A major holiday driver showcasing beauty advent unboxings, daily product reveals, and TikTok Shop gifting content.
#nailsart
Posts: 66KViews: 285M
Trend: This newly rising trend highlighted detailed nail art techniques, holiday-themed designs, and creative polish storytelling.
#hyperpigmentation
Posts: 51KViews: 717M
Trend: Skincare education surged as users focused on dark spot correction, winter skin recovery, and targeted treatment routines.
#silkpress
Posts: 49KViews: 472M
Trend: Smooth hair transitions and heat-styling transformations dominated this tag, especially in winter hair care routines.
#bathandbodyworks
Posts: 49KViews: 363M
Trend: Seasonal fragrance launches, candle hauls, and holiday gifting bundles fueled strong brand-led engagement.
#eyeliner
Posts: 42KViews: 519M
Trend: Festive eye looks drove creativity with bold wings, graphic liners, and holiday makeup tutorials.
#whitetoes
Posts: 22KViews: 256M
Trend: Aesthetic self-care content surged with creators sharing pedicure routines and clean beauty looks.
#darkspots
Posts: 35KViews: 543M
Trend: Winter skin repair routines drove strong interest in brightening products and clinical skincare solutions.
#wavytalk
Posts: 38KViews: 954M
Trend: One of the strongest brand-driven hair styling trends, powered by tool demonstrations and transformation videos.
#medicubeskincare
Posts: 52KViews: 283M
Trend: A rising skincare brand trend focused on barrier repair, acne treatment, and winter skin protection routines.
#fallhair
Posts: 43KViews: 261M
Trend: Seasonal hair refreshes stayed relevant through layered cuts, warm tones, and cold-weather styling transitions.
#estheticiantiktok
Posts: 45KViews: 160M
Trend: Professional skincare education continued growing as licensed estheticians shared winter skin advice and routine breakdowns.
#hairtransition
Posts: 34KViews: 190M
Trend: Visual before-and-after hair transformations remained a strong engagement driver in December.
#basedbodyworks
Posts: 44KViews: 1B
Trend: Another high-performing brand-led trend focused on body care routines, fragrance layering, and holiday product sets.
#oddlysatisfyingvideo
Posts: 29KViews: 448M
Trend: ASMR-style beauty content surged through textures, product extractions, and smooth application visuals.
#glittermakeup
Posts: 35KViews: 97M
Trend: Holiday makeup peaked with sparkly eyeshadow looks, party glam, and festive transformations.
FAQs
Q1: Why did skincare-focused hashtags perform so strongly in December 2025?
Because colder weather increases dryness, hyperpigmentation concerns, and skin sensitivity, users leaned heavily into corrective and barrier-repair skincare content.
Q2: How did holiday gifting influence beauty trends in December?
Hashtags like #adventcalendar, #bathandbodyworks, and brand-led product tags surged as creators promoted gift sets and seasonal beauty bundles.
Q3: Did nail and hair content remain relevant during the holidays?
Yes. Nail art, silk presses, and hair transformations stayed highly engaging as users prepared for events, parties, and seasonal photoshoots.
Q4: Why did brand-specific skincare tools trend so heavily?
Hands-on demonstrations, visible transformations, and TikTok Shop integration made branded beauty tools more discoverable and conversion-friendly.
Q5: What does December’s beauty hashtag data reveal about TikTok users in the USA?
It highlights a strong blend of education, entertainment, and shopping intent — with TikTok acting as both a beauty learning hub and a primary purchase channel during the holidays.