How TikTok Influencer Agencies Are Changing Digital Marketing
I’ve sat in too many meetings where a brand says they “want to do TikTok,” when what they really mean is they saw a competitor... Read More
Influencer & Creator Marketing
TikTok Shop Influencer Marketing: Best Campaign Ideas
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok brief, gets five creators on board, approves every talking point, and... Read More
Why TikTok Influencer Marketing Is More Data-Driven in 2026
A couple years ago, I sat in on a creator review call for a mid-sized beauty brand in the US. The team had pulled in... Read More
Why TikTok Influencer Marketing Is More Strategic in the US
I’ve watched a lot of brands walk into TikTok with the wrong plan. Usually it starts the same way: someone on the team sees a... Read More
Why TikTok Rewards Raw Content Over Polished Campaigns
I’ve watched a brand spend $25,000 on a glossy TikTok shoot—studio lights, agency-approved script, color-matched props, the whole thing—only to get outperformed by a creator... Read More
TikTok Marketing Funnels Don’t Look Like Funnels Anymore
A few months ago, I watched a beauty brand spend real money on a polished TikTok campaign that looked great in a deck and pretty... Read More
How TikTok Is Changing Brand Trust Across the US
A skincare founder I know spent $18,000 on polished launch creative for a new moisturizer. Clean lighting, studio set, nice hands, all of it. Then... Read More
Influencer Marketing Strategies for US Real Estate Brands
The real estate market in the United States of America is undergoing a huge transformation in recent years with the help of digital innovation and... Read More
Why US Influencers Are Becoming Media Companies
The last decade has witnessed a major transformation in the digital marketing environment. One of the most impactful changes that have occurred within this transformation... Read More
The Harsh Truth About Influencer Agencies in the United States
In the United States, brands increasingly turn to TikTok as a growth engine, leveraging the platform’s ability to generate awareness, engagement, and sales through influencer... Read More