I’ve watched a Brooklyn founder spend $12,000 on polished launch creative for a product that barely moved, then sell through inventory after posting a shaky,... Read More
I’ve seen this happen more than once: a brand spends three weeks approving a TikTok concept, finally gets the video posted, and by then the... Read More
I’ve seen this happen more than once: a brand spends three weeks getting a TikTok video approved, finally posts it, and then wonders why it... Read More
A few months ago, I watched a beauty brand spend real money on polished TikTok videos that looked like mini commercials. Nice lighting. Clean edits.... Read More
A few months ago, I watched a decent product get buried under very expensive effort. It was a kitchen gadget brand selling through TikTok Shop... Read More