As spring gives way to summer, TikTok continues to be the fashion playground where style meets virality. From prom season glam to beachwear hauls and TikTok Shop restocks, the platform has been buzzing with seasonal outfit inspiration, shopping drops, and fashion content that converts. TikTok Shop influencer marketing is playing a key role, connecting trend-savvy creators with audiences ready to engage and buy.
In the last 30 days, the Apparel & Accessories category has seen a surge in hashtags reflecting trends in spring fashion, summer vibes, and event-driven dressing. Whether you're a fashion brand, a creator, or a curious shopper, here are the top 20 trending hashtags you need to know.
#spring
Posts: 429K
Views: 2B
Trend: Breezy floral dresses, light layering, and seasonal hauls ruled this top spring fashion hashtag. Think pastels, linen, and countryside vibes.
#prom
Posts: 319K
Views: 3B
Trend: Prom season was in full swing with creators showcasing their glam transformations, dress reveals, and GRWM (Get Ready With Me) content that broke the algorithm.
#springtok
Posts: 336K
Views: 3B
Trend: A more casual and lifestyle-driven spring hashtag, featuring outfit inspo, picnic fits, and everyday aesthetic spring fashion.
#tiktokshoprestock
Posts: 418K
Views: 2B
Trend: Viral fashion finds restocking on TikTok Shop drove major hype—especially around affordable basics, accessories, and trending tops.
#summervibes
Posts: 162K
Views: 841M
Trend: Users are already transitioning to summer mode—think swimsuits, sunglasses, sandals, and the start of poolside and vacation-ready outfits.
#springfashion
Posts: 119K
Views: 843M
Trend: A go-to tag for outfit planning, featuring creator hauls, spring capsule wardrobes, and how-to-style guides for transitional weather.
#tiktokshopmothersday
Posts: 250K
Views: 1B
Trend: Apparel and accessory gifting ideas for Mother’s Day took center stage, with coordinated loungewear sets and matching outfits trending.
#ootdinspo
Posts: 110K
Views: 495M
Trend: Outfit inspiration content—casual, chic, and office-ready styles made this a solid pick for creators documenting daily fashion.
#lululemon
Posts: 56K
Views: 840M
Trend: Athleisure continues to dominate. Hauls, try-ons, and comparisons featuring Lululemon activewear remained wildly popular.
#ootdfashion
Posts: 81K
Views: 354M
Trend: Similar to #ootdinspo but skewed more fashion-forward with creators showing off detailed styling tips and full-body transitions.
#ttslevelup
Posts: 96K
Views: 2B
Trend: TikTok Shop’s own creator-driven fashion movement, helping users “level up” their looks with smart fashion picks and styling advice.
#prom2025
Posts: 79K
Views: 710M
Trend: The 2025 class made a major impact with this hashtag. Luxury glam, affordable looks, and custom dresses were the focus.
#goodthing
Posts: 106K
Views: 295M
Trend: Feel-good fashion moments, often centered around style wins, outfit surprises, or creators highlighting fashion finds worth celebrating.
#tiktokfinds
Posts: 74K
Views: 505M
Trend: Everyday users showcasing fashion and accessories discovered through TikTok—often with direct TikTok Shop links driving impulse buys.
#promdress
Posts: 55K
Views: 827M
Trend: Specific to the dress shopping journey, with creators trying on multiple looks, reviewing fits, and comparing online vs in-store options.
#springsale
Posts: 76K
Views: 441M
Trend: Massive traffic driven by spring sales on dresses, sandals, and seasonal accessories across TikTok Shop and e-commerce brands.
#tshirt
Posts: 60K
Views: 370M
Trend: Graphic tees, basic layering pieces, and styling oversized or cropped tees for casual day-to-night looks gained traction.
#bags
Posts: 40K
Views: 206M
Trend: From affordable totes to designer dupes, TikTok users showcased their favorite functional, aesthetic, and statement bags.
#tiktokshopmemorialday
Posts: 119K
Views: 712M
Trend: Early Memorial Day sales triggered a rush of apparel content centered around weekend outfits, sales picks, and gift ideas.
#bikini
Posts: 71K
Views: 344M
Trend: Swimwear season started early on TikTok. Try-on hauls, size-inclusive brands, and beach-ready looks marked the beginning of summer fashion content.
FAQs
Q1: Why are TikTok apparel hashtags important for fashion brands?
They provide real-time insight into what’s trending, helping brands align product drops and marketing with creator and consumer interests.
Q2: What's the difference between #springfashion and #springtok?
#springfashion leans toward structured styling and OOTDs, while #springtok is more lifestyle-based, featuring day-in-the-life fits and casual content.
Q3: How are event-based hashtags like #prom2025 driving fashion discovery?
They act as seasonal anchors, enabling creators and brands to tap into peak engagement with relevant, high-visibility content.
Q4: Are TikTok Shop-related hashtags worth watching?
Yes. Tags like #tiktokshoprestock and #tiktokshopmothersday drive product discovery and showcase the power of TikTok's native shopping experience.
Q5: What’s trending for summer 2025 in fashion on TikTok?
Early signs point to swimwear, casual tees, sustainable accessories, and vibrant color palettes that scream summer.