As financial literacy, side hustles, and digital income models take center stage in 2025, TikTok Agency continues to serve as a major platform for financial education and money-making strategies. From investing and debt freedom journeys to passive income tips and work-from-home content, creators and brands alike are using these hashtags to connect with the financially curious generation.
Here’s a look at the top 20 financial services hashtags trending on TikTok in July 2025, capturing what’s driving attention and engagement in the personal finance space:
#trading
Posts: 99KViews: 173M
Trend: Tips, strategies, and real-time insights from day traders and investing influencers.
#debtfreejourney
Posts: 32KViews: 115M
Trend: Real stories and progress updates from users documenting their path to becoming debt-free.
#passiveincome
Posts: 61KViews: 90M
Trend: Income streams that don’t require active labor, including digital products, investments, and affiliate marketing.
#debtfree
Posts: 27KViews: 107M
Trend: Celebratory posts and educational content on becoming financially independent and debt-free.
#cash
Posts: 26KViews: 144M
Trend: Budgeting, saving tips, and cash-stuffing trends that promote intentional spending.
#daytrading
Posts: 27KViews: 75M
Trend: Short-term investing strategies and behind-the-scenes content from TikTok’s trading community.
#retirement
Posts: 14KViews: 105M
Trend: Retirement planning tips, financial milestones, and FIRE (Financial Independence, Retire Early) content.
#digitalproducts
Posts: 19KViews: 39M
Trend: Monetizing knowledge through eBooks, templates, and online courses—popular among creators and freelancers.
#makemoneyfromhome
Posts: 21KViews: 46M
Trend: Remote income ideas, home-based businesses, and part-time hustles shared by creators and entrepreneurs.
#sidehustleideas
Posts: 32KViews: 49M
Trend: Quick business ideas and low-cost ventures for users looking to earn extra income.
#跨境电商 (Cross-border eCommerce)
Posts: 16KViews: 27M
Trend: Insights into international online business, especially for dropshippers and Amazon sellers.
#creatortips
Posts: 10KViews: 61M
Trend: Monetization tips for content creators in financial education and money niches.
#creditrepair
Posts: 13KViews: 52M
Trend: Fixing bad credit, improving credit scores, and navigating financial systems.
#makemoney
Posts: 10KViews: 44M
Trend: Simple, sometimes viral, methods to earn online through apps, gigs, or trending offers.
#workfromhomemom
Posts: 14KViews: 18M
Trend: Financial content created by and for mothers balancing income with parenting.
#wealthy
Posts: 8KViews: 32M
Trend: Inspirational content centered on wealth-building and financial goals.
#cryptobullrun
Posts: 22KViews: 15M
Trend: Optimistic market predictions, crypto investment tips, and bullish trading signals.
#moneymoves
Posts: 9KViews: 23M
Trend: Decisions that impact financial growth, often used with success stories or investment wins.
#cryptonewsdaily
Posts: 21KViews: 15M
Trend: Daily crypto market updates and news summaries for investors.
#contentstrategy
Posts: 7KViews: 20M
Trend: Tips for structuring financial content, helpful for finance creators and brand marketers.
FAQs
Q1: Why are financial hashtags gaining traction on TikTok in July 2025?
They reflect the growing interest in financial independence, side hustles, investing, and digital income opportunities in a volatile economy.
Q2: How do financial hashtags influence user behavior?
They encourage viewers to explore new income streams, reduce debt, improve financial literacy, and make smarter money decisions.
Q3: Who typically creates content under these financial hashtags?
Both seasoned finance professionals and relatable creators documenting their financial journeys post under these tags.
Q4: Are hashtags like #digitalproducts and #sidehustleideas relevant for Gen Z?
Yes, these tags are especially relevant for Gen Z audiences looking to earn online without traditional 9-to-5 jobs.
Q5: What’s the best way for brands to use financial hashtags effectively?
Use them in sponsored content, creator partnerships, and educational reels that deliver quick, high-value financial advice.