June 2025 saw U.S. creators, finance coaches, and everyday savers turning to TikTok to talk budgeting, investing, and side hustles. The latest financial services hashtags reflect growing interest in money management, debt elimination, and building generational wealth—making TikTok a go-to hub for practical financial education and inspiration.
Here are the top 20 financial services hashtags trending on TikTok this month, helping Americans navigate their personal finance journeys with bite-sized, impactful content:
#financialfreedom
Posts: 96KViews: 267M
Trend: Creators are sharing step-by-step blueprints for achieving financial independence, from budgeting to building multiple income streams.
#debtfreejourney
Posts: 29KViews: 106M
Trend: Honest videos about paying off student loans, credit card debt, and mortgages are inspiring users to take control of their finances.
#debtfree
Posts: 26KViews: 105M
Trend: Celebratory debt-payoff stories and tips on living frugally without sacrificing lifestyle are gaining traction.
#cash
Posts: 26KViews: 133M
Trend: From cash envelopes to ATM hauls, this tag features visual money content that simplifies financial planning.
#passiveincome
Posts: 59KViews: 81M
Trend: Side hustle breakdowns, digital product ideas, and creator-led income reports are trending under this wealth-building tag.
#financialliteracy
Posts: 28KViews: 93M
Trend: Financial coaches and Gen Z creators are making education fun with tips on credit scores, savings, and compound interest.
#makemoneyonline
Posts: 58KViews: 69M
Trend: Tutorials on selling services, dropshipping, affiliate marketing, and freelancing dominate this work-from-home content space.
#debt
Posts: 19KViews: 119M
Trend: Real stories about overcoming financial hardship, emotional debt cycles, and recovery tips are resonating widely.
#cashstuffing
Posts: 19KViews: 35M
Trend: Budget binders and stuffing envelopes go viral again, especially among younger audiences rediscovering tactile saving methods.
#fund
Posts: 14KViews: 20M
Trend: Emergency funds, savings accounts, and investment fund walkthroughs show users how to plan for long-term stability.
#daytrading
Posts: 26KViews: 69M
Trend: Day traders are sharing wins, fails, and education-heavy content that demystifies stock and options trading for beginners.
#retirement
Posts: 14KViews: 100M
Trend: Financial creators are putting a modern spin on retirement planning, especially for millennials and Gen Z.
#businesstips
Posts: 13KViews: 122M
Trend: From LLC setups to client retention, this hashtag is full of high-value content for small business owners and solo entrepreneurs.
#insurance
Posts: 13KViews: 156M
Trend: A surge in content around health, auto, and life insurance—particularly explainer videos aimed at first-time buyers.
#realestatetips
Posts: 18KViews: 30M
Trend: Realtors, investors, and creators are offering advice on first-time home buying, house flipping, and mortgage strategies.
#digitalproducts
Posts: 19KViews: 44M
Trend: E-books, templates, and digital services are promoted as scalable side hustles under this rising hashtag.
#makemoneyfromhome
Posts: 18KViews: 40M
Trend: Work-from-home side hustles and small online business ideas are shared with transparency and personal testimonials.
#workfromanywhere
Posts: 18KViews: 22M
Trend: This travel-meets-finance tag highlights how users build location-independent income through freelancing or business.
#stock
Posts: 12KViews: 49M
Trend: Investing tutorials, portfolio updates, and beginner-friendly stock explanations are being shared under this finance-focused tag.
#marketingtips
Posts: 9KViews: 90M
Trend: Especially relevant to entrepreneurs and freelancers, these tips range from organic marketing to sales funnel strategy.
FAQ's
Q1: Why are financial hashtags like #financialfreedom and #debtfree so popular on TikTok?
They represent aspirational goals tied to personal finance. Users relate to transparent journeys and seek actionable advice to replicate success.
Q2: What type of creators are driving these financial services trends?
Certified financial coaches, everyday users on debt-payoff journeys, small business owners, and Gen Z entrepreneurs are leading the charge.
Q3: How can brands use these hashtags to engage TikTok audiences?
By creating educational content, relatable challenges (e.g., “cash stuffing series”), and partnering with microinfluencers focused on money topics.
Q4: Are financial services hashtags helpful for young audiences?
Yes. TikTok’s short-form format simplifies complex financial ideas and makes them digestible for Gen Z and millennials starting their financial journeys.
Q5: How can financial service brands improve their TikTok presence in 2025?
They can humanize their brand with real advice, run creator-led campaigns using trending hashtags, and produce series content (e.g., “Budgeting Mondays”).