TikTok Shop & eCommerce

I’ve watched brands spend weeks polishing TikTok creative, only to get beaten by a shaky kitchen demo filmed on an iPhone 13. Not because the... Read More

A few months ago, I watched a beauty brand spend real money on polished product videos for TikTok. Nice lighting, clean edits, all the usual... Read More

I’ve watched more than one retail team spend three weeks polishing a product page, only to get outsold by a creator filming a shaky 22-second... Read More

A few months ago, I watched a beauty brand from SoHo burn through a decent creator budget on TikTok Shop videos that looked… expensive. Nice... Read More

I’ve watched brands spend weeks polishing TikTok ads, only to get outperformed by a 19-second clip shot next to a sink. Not a fancy set.... Read More

I’ve seen this happen more than once: a brand finally gets its product listed on TikTok Shop, posts a few polished videos, maybe runs some... Read More

I’ve watched more than a few brands walk into TikTok Shop thinking they just needed a couple creators, a trending sound, and a discount code.... Read More

I’ve watched more than one retail team panic after posting what looked like a perfectly decent TikTok. Clean lighting, decent hook, product front and center.... Read More