TikTok Shop Management Agency: Do You Really Need One
A few months ago, I watched a mid-size beauty brand spend six weeks getting its TikTok Shop set up, only to stall out the second... Read More
TikTok Shop & eCommerce
TikTok Shop Marketing New York: Local Brand Success Stories
A founder in Brooklyn once told me, half-joking, that her product had been photographed beautifully, packaged beautifully, and ignored beautifully. Then a creator filmed it... Read More
TikTok E-Commerce Trends Every US Brand Must Know
A few months ago, I watched a beauty brand spend real money on polished TikTok ads that looked like mini TV spots. Nice lighting, clean... Read More
The Complete Guide to TikTok Shop Setup for US Brands
I’ve watched more than a few US brands treat TikTok Shop like a checkout feature they can bolt on Friday and scale by Monday. Usually... Read More
Why TikTok LIVE Is Becoming a Customer Acquisition Channel
I’ve watched more than a few brand teams walk into TikTok LIVE with the wrong plan. Usually it starts the same way: someone sees a... Read More
The Tech Stack Behind a Successful TikTok LIVE agency Event
A few months ago, I watched a beauty brand run a TikTok LIVE launch for a new lip oil. Nice product. Good host. Solid discount.... Read More
How Brands Can Repurpose TikTok LIVE Content Into Ads
A lot of brands treat TikTok LIVE like a one-off event. The host goes live, there’s a spike of comments, maybe a few sales come... Read More
TikTok LIVE Shopping vs Traditional Livestream Selling
A few months ago, I watched a US beauty brand run two live selling events in the same week. One was on TikTok. Fast-paced, comments... Read More
What Makes Viewers Stay Longer in TikTok LIVE Sessions
I’ve watched enough brand lives on TikTok to know the drop-off usually happens fast. Not always because the product is bad. Usually because the first... Read More
How TikTok LIVE Moderation Impacts Conversion Rates
I’ve watched a lot of TikTok LIVE sessions go sideways for reasons that had nothing to do with the product. A skincare founder is doing... Read More