How TikTok Is Changing Brand Trust Across the US
A skincare founder I know spent $18,000 on polished launch creative for a new moisturizer. Clean lighting, studio set, nice hands, all of it. Then... Read More
TikTok Marketing Strategy & Trends
TikTok Marketing Is the Fastest Growth Lever in the US Right Now
A few months ago, I watched a mid-sized beauty brand spend weeks polishing a launch video for TikTok. Studio lights, clean backdrop, perfect voiceover, every... Read More
Why Posting Daily Is No Longer a TikTok Marketing Strategy
I’ve sat in too many meetings where someone says, “We just need to post more.” Usually that comes right after a flat month on TikTok,... Read More
Why TikTok Marketing Feels Unpredictable to Brands (But Isn’t)
A brand manager watches a TikTok video get 312 views. Same product, same creator, same week, next post gets 184,000. Then a polished ad with... Read More
How TikTok Is Replacing Traditional Search for US Consumers
A few years ago, if someone wanted a good cleanser for acne-prone skin, a taco spot in Austin, or a standing desk that didn’t wobble,... Read More
TikTok Marketing in 2026 Has Moved Beyond Viral Content
A couple of years ago, I sat in on a creative review where a brand team kept asking the same thing: “Can we make this... Read More
Why TikTok Marketing Is Becoming the First Channel US Brands Invest In
A couple years ago, a lot of US brands treated TikTok like the intern project. Post a few trend clips, send some product to creators,... Read More
How TikTok Is Replacing Google for Younger US Consumers
The search and discovery space in the digital world is rapidly undergoing changes, and this is especially true for younger consumers in the US. A... Read More
TikTok Marketing Mistakes US Brands Keep Making
Many US brands begin their TikTok campaigns with a great deal of enthusiasm and the hope of capitalizing on the huge engagement and user base... Read More
TikTok vs Instagram for US Brands: Where Should You Invest?
As US brands look to maximise impact in an increasingly competitive digital landscape, TikTok advertising services are reshaping how marketers choose between platforms. Instagram has... Read More