Iāve watched this happen more than once: a brand finally decides to take TikTok seriously, hires a couple of creators, boosts a few posts, maybe... Read More
Iāve seen this happen more than once: a brand spends three weeks approving a TikTok concept, finally gets the video posted, and by then the... Read More
Iāve seen this happen more than once: a brand spends three weeks getting a TikTok video approved, finally posts it, and then wonders why it... Read More
A few months ago, I watched a beauty brand burn through a decent test budget on TikTok with creative that looked expensive and felt completely... Read More
A few months ago, I watched a decent mid-sized skincare brand burn through a very healthy TikTok budget on videos that looked expensive and performed... Read More
Iāve seen this happen more than once: a brand spends three weeks getting āTikTok-ready,ā signs off on polished scripts, books a nice studio, and ends... Read More
Iāve watched brands spend $20,000 on polished TikTok creative only to get beaten by a founder talking into an iPhone next to a sink full... Read More
Iāve seen this happen more than once: a brand spends three weeks approving a polished TikTok concept, gets the lighting perfect, adds motion graphics, pays... Read More
Iāve watched more than a few brands burn through a TikTok budget in ways that were almost painful to sit through. Not because the platform... Read More