I’ve watched a founder spend $12,000 on polished TikTok videos that looked like mini commercials, only to get outperformed by a shaky iPhone clip filmed... Read More
I’ve watched this happen more than once: a US brand finally decides to put real budget into TikTok, the team pulls a few decent-looking videos... Read More
A few months ago, I watched a mid-size beauty brand burn six weeks trying to “get serious” about TikTok. They hired a social coordinator, gave... Read More
I’ve seen this happen more than once: a brand hires a solid full-service agency, the team builds a clean strategy deck, they repurpose a few... Read More
I’ve seen this happen more than once: a brand spends three weeks getting “TikTok-ready,” approves a polished creative brief, hires a few creators, launches ads,... Read More
I’ve watched a surprising number of smart U.S. brands walk into TikTok the same way: they approve a polished launch plan, hire creators with decent... Read More
A few months ago, I watched a decent mid-sized beauty brand burn through a pile of TikTok budget on videos that looked expensive and landed... Read More
A few months ago, I watched a skincare brand spend real money on polished TikTok videos that looked like mini commercials. Nice lighting, clean edits,... Read More