A few months ago, I watched a skincare brand spend a very respectable budget on TikTok and get almost nothing useful back. Plenty of views.... Read More
I’ve seen this happen more than once: a brand spends three weeks polishing a “hero” video, gets the lighting right, adds motion graphics, legal reviews... Read More
I’ve sat in review calls where a very smart agency team presented a TikTok plan that looked like a repackaged Instagram campaign with trending audio... Read More
A few months ago, I watched a mid-size beauty brand approve a batch of TikTok videos that looked expensive, polished, and completely wrong for the... Read More
A few months ago, I watched a founder insist on filming every TikTok in a spotless white studio with a $2,000 camera setup. Nice lighting,... Read More
A few months ago, I watched a mid-sized beauty brand spend real money boosting a TikTok that looked polished, expensive, and completely wrong for the... Read More