Utility App Download TikTok Case Study Overview
A utility app from the METAP region wants to grow their brand awareness using TikTok and acquire users. They primarily considered TikTok for brand awareness.
We insisted on exploring performance marketing on TikTok with installs being the main KPI.
Set up the new campaigns with fresh creatives at scale. Optimized the campaign with LCB and Manual Bidding applying hashtag-specific and 1st party audience.
- 750K+ Installs in 60 Days
- <$1 Cost Per Install
- 2.7X Increase User Engagement