Blogs

June 1, 20260Comments

TikTok Is Making Traditional Media Buying Obsolete

A couple of years ago, a lot of UK brands treated TikTok like the chaotic younger sibling of Instagram. Fun, maybe useful, but not where serious budget went. You’d see

by Saeed Shaik

Blogs

June 1, 20260Comments

Why TikTok Ads Perform Better Than Expected for UK Brands

A couple of years ago, a lot of UK brands treated TikTok like the chaotic younger sibling of Instagram. Fun, maybe useful, but not where serious budget went. You’d see

by Saeed Shaik

Blogs

May 29, 20260Comments

TikTok Is Becoming a Full-Funnel Marketing Channel

A couple of years ago, a lot of UK brands treated TikTok like the chaotic younger sibling of Instagram. Fun, maybe useful, but not where serious budget went. You’d see

by Saeed Shaik

Blogs

May 29, 20260Comments

How TikTok Marketing Agencies Think About Growth in 2026

A couple of years ago, a lot of UK brands treated TikTok like the chaotic younger sibling of Instagram. Fun, maybe useful, but not where serious budget went. You’d see

by Saeed Shaik

Blogs

May 29, 20260Comments

TikTok Ads Are Replacing Funnel-Based Marketing Models

A couple of years ago, a lot of UK brands treated TikTok like the chaotic younger sibling of Instagram. Fun, maybe useful, but not where serious budget went. You’d see

by Saeed Shaik

Blogs

May 29, 20260Comments

Why TikTok Influencer Marketing Is Maturing in the UK

A couple of years ago, a lot of UK brands treated TikTok like the chaotic younger sibling of Instagram. Fun, maybe useful, but not where serious budget went. You’d see

by Saeed Shaik

Blogs

May 29, 20260Comments

TikTok Is Turning Comments Into Conversion Signals

A few months ago, I was looking at a TikTok campaign for a beauty brand selling a heatless curling set in the US. The creative wasn’t bad. Decent hook, clear

by Saeed Shaik

Blogs

May 29, 20260Comments

How TikTok Predicts Consumer Demand Before Sales Spike

A few months before a product starts showing up in retail endcaps or getting copied by six Amazon sellers, it often starts somewhere much messier: a shaky phone video, a

by Saeed Shaik

Blogs

May 29, 20260Comments

TikTok Is Becoming the Smartest Testing Platform for UK Brands

A few years ago, a lot of UK brands treated TikTok like the chaotic younger cousin of Meta and YouTube. Fun to watch. Hard to trust with budget. Good for

by Saeed Shaik

Blogs

May 29, 20260Comments

Why TikTok Rewards Imperfect Content Over Polished Ads

A few months ago, I watched a skincare brand spend five figures on a glossy TikTok ad set. Clean lighting, nice model, agency-approved script, every frame colour-graded to death. It

by Saeed Shaik

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