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Saeed Shaik

Saeed Shaik

Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

TikTok Shop
Blogs
June 23, 20260Comments

The TikTok Shop Playbook for UK Ecommerce Brands

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting
by Saeed Shaik
TikTok Shop
Blogs
June 23, 20260Comments

TikTok Shop vs Amazon: Where UK Shoppers Are Spending More Time

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting
by Saeed Shaik
Micro-Creators Are Outperforming Celebrity Influencers on TikTok
Blogs
June 23, 20260Comments

Why Micro-Creators Are Outperforming Celebrity Influencers on TikTok

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting
by Saeed Shaik
UK SaaS Companies Can Use TikTok for Demand Generation
Blogs
June 23, 20260Comments

How UK SaaS Companies Can Use TikTok for Demand Generation

A lot of SaaS teams still treat TikTok like it’s for trainers, skincare, and weird kitchen gadgets. Then someone on the team downloads the app “for research,” sees a founder
by Saeed Shaik
TikTok Attribution: Tracking Sales Beyond Last Click
Blogs
June 23, 20260Comments

TikTok Attribution: Tracking Sales Beyond Last Click

I’ve seen this happen more than once: a brand runs TikTok for six weeks, the comments are busy, branded search lifts, Amazon sales tick up, and the paid social dashboard
by Saeed Shaik
TikTok Influencers Influence Purchase Decisions in the UK
Blogs
June 23, 20260Comments

How TikTok Influencers Influence Purchase Decisions in the UK

A few months ago, I was looking at comments under a UK beauty creator’s video about a £12 cleansing balm. The brand had spent weeks polishing its product page, rewriting
by Saeed Shaik
TikTok Ad
Blogs
June 23, 20260Comments

What Makes a TikTok Ad Feel Native Instead of Promotional

I’ve seen this happen more times than I can count: a brand spends weeks polishing a video, signs off on every frame, adds clean motion graphics, tight product shots, a
by Saeed Shaik
TikTok Marketing for Luxury Brands
Blogs
June 23, 20260Comments

TikTok Marketing for Luxury Brands: Does It Actually Work

A few years ago, most luxury teams I spoke to treated TikTok like a slightly chaotic side street. Fine for mass brands, maybe useful for a fragrance launch, probably risky
by Saeed Shaik
UK Fashion Brands Are Winning With TikTok Shop
Blogs
June 23, 20260Comments

How UK Fashion Brands Are Winning With TikTok Shop

A few months ago, I watched a UK fashion brand post a perfectly lit launch video for a new co-ord set. Nice studio, polished edit, proper campaign energy. It did...
by Saeed Shaik
The Psychology Behind Viral TikTok Ads
Blogs
June 22, 20260Comments

The Psychology Behind Viral TikTok Ads

A few months ago, I watched a skincare brand put serious budget behind a polished TikTok video that looked like it belonged on a paid Meta campaign from 2019. Clean
by Saeed Shaik
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