Beauty and personal care on TikTok is not just about products and services; it's about sharing experiences tips, and building a community.

As we continue to see shifts in the beauty industry, one thing's for sure: TikTok will play a pivotal role in shaping its future.

The beauty and personal care sector is vast, but TikTok has provided a space where trends can rapidly gain traction and be showcased in real-time.

Whether it's the latest eyelash extension technique, innovative hair care remedies, or the scent everyone's talking about, TikTok is where the buzz starts.

With the United States being a hub for beauty influencers and trendsetters, it's only natural that TikTok sees a flurry of trending hashtags related to beauty and personal care.

From the professional lives of lash artists and barbers to the popular 'Get Ready With Me' sessions, TikTok offers a myriad of content.

Below is a curated list of top trending beauty and personal care hashtags in the US:

  1. #lashextensions

Posts: 36K
Views: 184M

  1. #haircare

Posts: 22K
Views: 320M

  1. #mask

Posts: 22K
Views: 120M

  1. #fallnails

Posts: 17K
Views: 90M

  1. #fragrance

Posts: 14K
Views: 181M

  1. #lashartist

Posts: 16K
Views: 59M

  1. #fresh

Posts: 14K
Views: 68M

  1. #barberlife

Posts: 15K
Views: 66M

  1. #559

Posts: 29K
Views: 53M

  1. #manicure

Posts: 13K
Views: 93M

  1. #elf

Posts: 10K
Views: 113M

  1. #relaxation

Posts: 13K
Views: 66M

  1. #sadiekincaid

Posts: 40K
Views: 18M

  1. #beachwaver

Posts: 7K
Views: 303M

  1. #skincareproducts

Posts: 8K
Views: 108M

  1. #fallhair

Posts: 10K
Views: 43M

  1. #teethwhitening

Posts: 6K
Views: 223M

  1. #fragrancetiktok

Posts: 9K
Views: 98M

  1. #grwmforschool

Posts: 7K
Views: 74M

  1. #gifted

Posts: 8K
Views: 84M

FAQs:

How Has TikTok Changed the Way Beauty and Personal Care Trends Are Set in the US?

TikTok has democratized beauty and personal care, allowing anyone to set a trend. Instead of relying solely on industry giants, trends can now emerge from grassroots creators, making it more diverse and relatable.

What’s the Impact of Beauty and Personal Care Brand Collaborations on TikTok?

Collaborations help brands tap into the vast and engaged TikTok audience, leading to rapid product visibility, increased sales, and potential virality.

Why Are Niche Hashtags Like #Lashartist and #Barberlife Trending?

These niche hashtags offer a glimpse into specialized professions, showcasing expertise and creating communities around specific beauty and personal care domains.

How Do I Ensure My Beauty or Personal Care Content on TikTok Remains Relevant?

Stay updated with trending hashtags, engage with your audience, be authentic, and don't be afraid to experiment with new products or techniques.


Saeed Shaik
Saeed Shaik

Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

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