From shimmering spring nails to viral skincare finds, TikTok’s beauty and personal care community came alive in May 2025. Whether users were prepping for summer with sunscreen routines or indulging in oddly satisfying pedicure videos, beauty content creators and brands made waves using trend-forward hashtags.
Here are the top 20 hashtags in Beauty & Personal Care that stood out across TikTok in May 2025, along with their performance:
1. #springnails
Posts: 41K
Views: 243M
Trend: Bright, pastel, and floral nail art for spring surged ahead, from DIY tutorials to salon showcases.
2. #pedicure
Posts: 56K
Views: 338M
Trend: Relaxing foot care content, including spa treatments and tools, dominated with high replay value.
3. #tanning
Posts: 28K
Views: 366M
Trend: As summer approaches, self-tanning tips, product demos, and glow-up transitions spiked.
4. #color
Posts: 39K
Views: 204M
Trend: Bold eye looks, rainbow nails, and colorful hairstyles made this a cross-category beauty tag.
5. #medicube
Posts: 26K
Views: 297M
Trend: The Korean skincare brand trended due to its pore-cleansing devices and skin-firming serums.
6. #satisfyingvideos
Posts: 24K
Views: 445M
Trend: ASMR-like clips of skincare routines, blackhead removals, and makeup applications drew millions of views.
7. #ingrowntoenail
Posts: 39K
Views: 215M
Trend: Oddly satisfying removals and foot-care how-tos fueled this niche but viral trend.
8. #teethwhitening
Posts: 20K
Views: 325M
Trend: Before-and-after results of whitening strips, pens, and dental hacks took off in May.
9. #jamescharles
Posts: 9K
Views: 476M
Trend: Content around the beauty creator — tutorials, reactions, and product reviews — maintained high traction.
10. #hydration
Posts: 23K
Views: 128M
Trend: Skin-quenching products like mists, gels, and masks led the conversation around dewy summer prep.
11. #sunscreen
Posts: 17K
Views: 316M
Trend: SPF-focused reels shared favorite sunscreens for different skin types as UV awareness rose.
12. #glam
Posts: 17K
Views: 120M
Trend: Full-face glam transformations, from prom-ready to red carpet-inspired, trended big.
13. #viralproducts
Posts: 19K
Views: 201M
Trend: Trending TikTok beauty items—from lash serums to LED masks—were showcased and reviewed.
14. #ultabeauty
Posts: 10K
Views: 415M
Trend: Hauls, loyalty perks, and product demos kept Ulta’s community buzzing.
15. #slimetok
Posts: 11K
Views: 175M
Trend: A surprising crossover—skincare and beauty creators used slime textures for masks and jelly cleansers.
16. #bob
Posts: 12K
Views: 143M
Trend: Haircut content featuring blunt bobs and wavy lobs gained popularity as summer styles shifted.
17. #cosmetics
Posts: 14K
Views: 154M
Trend: Generic but powerful—used for makeup hauls, GRWMs, and first-impression reviews.
18. #ordinary
Posts: 10K
Views: 125M
Trend: The Ordinary’s cult-favorite products remained relevant with ingredient-focused skincare hacks.
19. #bald
Posts: 9K
Views: 174M
Trend: Empowerment content and tutorials on scalp care or shaving technique fueled views.
20. #tartecosmetics
Posts: 12K
Views: 130M
Trend: Tarte products—especially blushes and concealers—stayed in focus thanks to makeup artists and hauls.
FAQs
Q1: What made these hashtags trend in May 2025?
Seasonal shifts, skincare routines for warmer weather, and the lead-up to summer made hydration, tanning, and sunscreen top priorities.
Q2: Which tags signal product discovery trends?
Hashtags like #viralproducts, #ultabeauty, and #medicube highlight where users are most actively exploring and sharing beauty finds.
Q3: How should beauty brands act on this data?
Align campaigns and creator partnerships with trending hashtags—especially those that tie directly to seasonal behaviors (like #springnails or #sunscreen).
Q4: Are niche trends like #ingrowntoenail worth targeting?
Yes. These “satisfying” niches often go viral quickly and create strong watch time and engagement—even for specialized products.
Q5: What can we expect next month?
With June kicking off summer officially, expect #summermakeup, #spfcheck, #poolproofbeauty, and #vacayglow to rise rapidly.