In January 2025, TikTok’s beauty and personal care content remained a dominant category, with creators and users sharing everything from skincare routines to makeup tutorials. As TikTok Shop marketing continues to grow, the trending hashtags of the month capture the latest beauty trends, tips, and inspirations that resonated with millions of users across the platform.
Here’s a look at the top 20 beauty and personal care hashtags trending on TikTok in January 2025:
#selfcare
Posts: 266K
Views: 1B
Trend: Emphasizing the importance of self-care routines, including skincare, relaxation, and wellness tips.
#nailart
Posts: 103K
Views: 633M
Trend: Showcasing creative and intricate nail designs for inspiration.
#elf
Posts: 76K
Views: 540M
Trend: Highlighting products and beauty tips inspired by e.l.f. Cosmetics.
#nailinspo
Posts: 72K
Views: 596M
Trend: Providing nail design inspiration for a variety of styles and occasions.
#atl
Posts: 61K
Views: 421M
Trend: Beauty trends and personal care routines from creators in Atlanta.
#skincaretips
Posts: 54K
Views: 490M
Trend: Offering practical advice and hacks for maintaining healthy skin.
#satisfyingvideo
Posts: 62K
Views: 1B
Trend: Relaxing and visually pleasing beauty-related content, from skincare applications to hair transformations.
#skintok
Posts: 34K
Views: 395M
Trend: TikTok’s dedicated skincare community sharing tips, reviews, and product recommendations.
#fragrancetiktok
Posts: 45K
Views: 633M
Trend: Exploring the world of fragrances, from reviews to scent pairings.
#wiginstall
Posts: 42K
Views: 480M
Trend: Tutorials and showcases of professional and DIY wig installations.
#koreanskincare
Posts: 42K
Views: 492M
Trend: Highlighting the effectiveness and appeal of Korean skincare products and routines.
#wig
Posts: 41K
Views: 422M
Trend: Sharing wig styling tips and reviews, celebrating versatility in beauty.
#christmasnails
Posts: 45K
Views: 257M
Trend: Festive and seasonal nail art perfect for the holiday celebrations.
#skincare101
Posts: 28K
Views: 198M
Trend: Foundational skincare advice for beginners and enthusiasts alike.
#hairgrowth
Posts: 33K
Views: 493M
Trend: Tips and product suggestions for promoting healthy hair growth.
#makeuproutine
Posts: 31K
Views: 294M
Trend: Step-by-step makeup routines shared by creators.
#grwmmakeup
Posts: 31K
Views: 255M
Trend: "Get Ready With Me" makeup tutorials for various occasions.
#routine
Posts: 31K
Views: 277M
Trend: Focused on daily beauty and personal care rituals.
#curly
Posts: 26K
Views: 290M
Trend: Content celebrating and caring for naturally curly hair.
#pressonnails
Posts: 40K
Views: 206M
Trend: Showcasing stylish and convenient press-on nail options.
FAQs
Q1: Why are beauty and personal care hashtags on TikTok trending in January 2025?
These hashtags highlight the community's focus on self-expression, creativity, and effective beauty practices during the holiday season.
Q2: How do beauty and personal care hashtags on TikTok influence trends?
Trending hashtags amplify specific styles and products, often leading to increased interest and popularity within the beauty industry.
Q3: Are beauty and personal care hashtags on TikTok relevant to diverse audiences?
Yes, TikTok’s inclusive nature ensures these hashtags cater to various beauty needs, preferences, and cultural influences.
Q4: How are beauty and personal care hashtags on TikTok shaping consumer habits?
They encourage users to explore new products, try different routines, and adopt innovative beauty practices shared by the TikTok community.