The TikTok Ads Manager’s Video Editor has undergone a complete transformation, now integrated with TikTok Symphony and powered by cutting-edge generative AI. This powerful upgrade makes it easier than ever for campaign managers to prepare and launch creative assets with just a few clicksāoffering professional results without a steep learning curve.
Unlike the extensive tools available in Symphony Creative Studio, which caters to large-scale projects, the Video Editor is designed for speed and efficiency. It’s the go-to solution for those last-minute edits, allowing you to infuse your content with the distinct TikTok style before going live.
What is the Video Editor?
The TikTok Video Editor is an advanced editing tool within TikTok Ads Manager, offering a variety of features like digital avatars, auto-captions, one-click translations with voiceovers, and AI-generated music tracks.
Leveraging generative AI and trained on the platformās most successful ads, the Video Editor helps advertisers refine their creative process and boost efficiency across different use cases.
How the Video Editor Can Transform Your Campaigns
Scenario #1: Perfect Your Content for TikTok
TikTokās platform thrives on content that feels native and authentic. “TikTok-first” contentāemploying the platform’s signature editing styles and toneāis a key driver of engagement. Research shows that 79% of TikTok users find these ads more entertainingĀ¹, and 60% express an intent to purchase products within 3-6 months of exposure.Ā¹
The Video Editor simplifies this process by allowing you to add captions and overlay AI-generated musical tracks that resonate with your target audience, helping your ads stay fresh and engaging. You can even tap into TikTok’s Commercial Music Library for trending, licensed tracks.
Scenario #2: Reach a Global Audience with Ease
To capture the attention of a global audience, your content needs to speak their language. Localization traditionally requires considerable time and resources, but with the upgraded Video Editor, the process is seamless. You can quickly translate text, add captions, or use AI dubbing to give your videos a voiceover in over 81 different voices across 14 languages.
By leveraging TikTok agency partnerships, brands can optimize their global ad strategy, ensuring their content resonates across diverse markets.
Scenario #3: Refresh Your Ads to Prevent Creative Fatigue
Creative fatigue happens when audiences are repeatedly exposed to the same content, leading to diminished engagement. The key to maintaining strong performance is regularly refreshing your creatives.
For optimal results, we recommend having at least 5-7 creatives in an ad group and rotating them frequently. The Video Editor helps you achieve this by enabling you to easily tweak and diversify your content, from adding new stickers to changing soundtracks or even altering scripts.
Scenario #4: Bring a Personal Touch with Avatars
Make your ads more relatable with Symphony Digital Avatars. These AI-generated avatars offer an immersive experience, perfect for creating personal, global-reaching stories.
With the Video Editor, you gain access to a library of 388 avatars, created by licensed actors speaking over 30 languages, allowing you to add a human element that enhances engagement and communicates your message effectively.
Partnering with a TikTok Shop marketing agency can further elevate your brandās storytelling, helping you craft AI-powered, high-converting ad creatives.
Where to Find the Video Editor in TikTok Ads Manager
The Video Editor can be found under the ‘Tools’ tab in the TikTok Ads Manager navigation bar, or during the ad creation process under ‘Create New.’
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Frequently Asked Questions (FAQs)
Q1: How does generative AI enhance the TikTok Video Editor?
Generative AI powers features like AI-generated music tracks, voiceovers, and content optimizations, ensuring your ads are tailored to TikTokās audience and maximize engagement.
Q2: Can I use the Video Editor for global campaigns?
Yes! With features like one-click translations and voiceovers in 14 languages, the Video Editor makes it easy to localize your ads and reach international audiences.
Q3: What is the Best Se Case for the Video Editor?
The Video Editor is perfect for making quick edits, adding TikTok-style flair to your ads, refreshing content to combat creative fatigue, and personalizing ads with digital avatars.
Q4: Do I Need Advanced Editing Skills To Use The Video Editor?
No, the Video Editor is designed to be user-friendly, allowing you to create high-quality ads without the need for advanced video editing skills. Itās ideal for both quick fixes and professional results.
Q5: How Can I Access the Video Editor in TikTok Ads Manager?
You can easily find the Video Editor under the ‘Tools’ tab in the navigation bar or within the ‘Create New’ section when setting up your campaign.