TikTok has evolved from a platform for entertainment to a powerful tool for businesses. Introducing TikTok Shop allows sellers to tap into the vast audience of TikTok users. This guide will walk you through the essential steps to register and set up your shop, ensuring your brand harnesses the full potential of TikTok's e-commerce capabilities.

Getting Started with TikTok Shop Registration

Before diving into TikTok selling, you need to fulfill some basic requirements. First, ensure you have a valid phone number and email address to create your account. Begin by navigating to the TikTok Shop Seller Center at the provided URL. Make sure to set your region to the US to proceed correctly.

Step-by-Step Registration Process

The registration process starts with signing up using your email and phone number. TikTok will verify your account to confirm it operates within your region. Upon seeing the pop-up, carefully read and accept the agreements and terms. Fill in the invitation code corresponding to your login email to commence your business journey.

Setting Up Your TikTok Shop

Step 1: Verification of documents

You'll need to select a business type—corporation or individually-owned—and provide the necessary business information. Extra details like company name, registration number, and address are required for corporate sellers. Upload scanned copies of your Passport, Driver's License, or Social Security documents for verification. Remember, this information is final once submitted and will appear on your seller profile.

Step 2: Product Upload

With the documents submitted, you can upload your first product. Note that it won't be visible until your documents are verified. Ensure you fill out your shop's warehouse pickup address and phone number for seamless logistics.

Details for Corporation and Individual Sellers

Corporate and individual sellers will have different information requirements, particularly payment and tax details. For example, US businesses and individuals must complete a W9 form, while non-US counterparts fill out a W8 form.

Finalizing Your TikTok Shop Setup

The final steps include confirming your shop's logistics details, including pickup and return addresses. Lastly, bind your TikTok account to start selling on TikTok Shop.

Tips for Successful Selling on TikTok Shop

To succeed on TikTok Shop, engage with your audience through compelling content and adopt best practices for e-commerce on social platforms. Utilize TikTok's unique features to boost your shop's visibility and sales.


What are the main requirements for registering on TikTok Shop?

You need a US region-based phone number, email, business information, and identification documents for verification.

Can I change my company information after submission on TikTok Shop?

No company or personal information can be changed once submitted, so ensure accuracy before uploading.

What types of documents are needed for TikTok Shop verification?

You'll need a scanned copy of your Passport, Driver's License, or Social Security card.

How do I upload products to my TikTok Shop?

After verifying your documents, you can upload products via the "Upload Now" button in the Seller Center.

What tax forms are required for US and non-US sellers on TikTok Shop?

US businesses and individuals must fill out a W9 Form, while non-US entities must fill out a W8 Form.

    Saeed Shaik
    Saeed Shaik

    Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

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