With the rise in the popularity of short-form video platforms like TikTok, advertising on such platforms has become a crucial part of marketing campaigns for brands and businesses.

Whether you’re a seasoned advertiser or a newbie trying to navigate the world of TikTok and its partner platforms, it’s essential to understand the specific requirements for each ad format.

This guide will walk you through the ad specifications for TikTok, Pangle, and other partner apps to ensure your campaigns are a smashing success.

TikTok Video Ads: Your Gateway to a Global Audience

TikTok Video Ads


Placement: TikTok In-Feed Ads

Ad Composition:

  • Video Creative
  • Ad display image
  • Brand or app name (logo)
  • Ad description
  • CTA button

Technical Specifications:

  • Aspect Ratio: 9:16, 1:1, or 16:9
  • Video Resolution: Minimum of 540960px, 640640px, or 960*540px.
  • File Type: .mp4, .mov, .mpeg, .3gp, or .avi
  • Video Duration: 5-60s, recommended 9-15s.
  • Bitrate: ≥516 kbps
  • File Size: ≤500MB

Profile Image:

  • Aspect Ratio: 1:1
  • File Type: .jpg, .jpeg, .png
  • File Size: <50 KB

App or Brand Name:

  • For apps: 4-40 Latin alphabet letters, 2-20 Asian characters
  • For brands: 2-20 Latin alphabet letters, 1-10 Asian characters
  • Note: Emojis are not supported. Punctuation and spaces count as characters. Names risk being cut off on certain phone models.

Ad Description:

  • 1-100 Latin alphabet letters, 1-50 Asian characters
  • Note: Emojis, "{ }", and "#" are not supported. Punctuation and spaces count as characters. Descriptions risk being cut off on certain phone models.
  • Pangle Video Ads: Dive Deeper into the Audience Pool

Pangle offers opportunities to tap into audiences beyond TikTok. Here’s what you need to know:

Placement: Global App Bundle

Ad Composition:

  • Video Creative
  • Brand or app name (logo)
  • Skip ad button
  • [Landing page URL]
  • CTA button (if [half-screen])

Technical Specifications:

  • Aspect Ratio: 9:16
  • Video Resolution: 720*1280
  • File Type: .mp4, .mov, .mpeg, .avi
  • Video Duration: 30 seconds
  • Bitrate: ≥516 kbps
  • File Size: ≤500MB
  • The profile image, app or brand name, and ad description requirements remain consistent with 

TikTok Video Ads.

  • Partner Apps: Expanding Your Reach
  • Placement: Resso: Take Over, Interstitial Ads (Normal and Rewarded), Banner Ads (Normal, Small Video, Icon-only), Native Ads (Normal), App Open Ads (Normal)

Ad Composition:

  • Video creative (or thumbnail image)
  • Brand or app name (logo)
  • Ad description
  • CTA button

Technical Specifications:

  • Aspect Ratio: 9:16, 1:1, or 16:9
  • Video Resolution: No strict restrictions, but a minimum of 7201280px, 640640px, or 1280*720px is suggested.
  • File Type: .mp4, .mov, .mpeg, or .avi
  • Video Duration: 5-60s
  • Bitrate: ≥516 kbps
  • File Size: ≤500MB
  • The profile image, app or brand name, and ad description requirements remain consistent with TikTok and Pangle Video Ads.

Frequently Asked Questions (FAQs)

What Are the Ideal Aspect Ratios for Video Ads on TikTok, Pangle, and Partner Apps?

  • TikTok: 9:16, 1:1, or 16:9.
  • Pangle: 9:16.
  • Partner Apps: 9:16, 1:1, or 16:9.

Are There Any Restrictions on the Type of Content in the App or Brand Name?

Yes, emojis are not supported in the app or brand name. Moreover, punctuation marks and spaces count as characters. Depending on the phone model, longer names might be cut off from the display.

What Is the Maximum File Size for Video Ads?

The maximum file size for video ads on TikTok, Pangle, and partner apps is 500MB.

Are There Specific Characters That Cannot Be Used in the Ad Description?

Yes, emojis, "{ }", and "#" are not supported in the ad description.

What Are the Recommended Video Durations for Ads?

  • TikTok: Videos can be between 5-60 seconds, but 9-15 seconds is suggested.
  • Pangle: 30 seconds.
  • Partner Apps: Videos can range from 5 to 60 seconds.

Can I Use Any Video Format for My Ads?

For most platforms, the supported formats are .mp4, .mov, .mpeg, and .avi. However, TikTok also supports the .3gp format.

Why Is the Profile Image’s Aspect Ratio Consistently 1:1 Across All Platforms?

A 1:1 aspect ratio (or square shape) for profile images ensures that logos or brand images are displayed consistently across different devices and screen sizes, providing a uniform visual experience for users.

What Is the ‘Resso: Take Over’ Placement Mentioned Under Partner Apps?

Resso is a music streaming app, and the 'Take Over' placement refers to ads that appear full screen, capturing the user's attention immediately upon opening the app or accessing a specific section.

Are There Any Bitrate Requirements for Video Ads?

Yes, the bitrate should be at least 516 kbps across TikTok, Pangle, and partner apps.

Why Might Longer Texts Be Cut Off on Some Mobile Phone Models?

Different mobile phone models and operating systems may have varying display areas. Longer texts, especially those close to the character limit, risk being truncated or not fully displayed on certain devices.


Saeed Shaik
Saeed Shaik

Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

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