Live and Video Shopping Ads Case Study Overview
Background:A popular beauty brand from Indonesia was looking for ways to drive more sales on their TikTok Shop. They turned to us to help them achieve their goals using Live and Video Shopping Ads.
Solution:We developed an always-on promotion strategy on TikTok to encourage Indonesian users to make purchases on the TikTok Shop directly without leaving the app.
To optimize purchase conversions, we utilized Complete Purchase Optimization for Video Shopping Ads and Product Click Optimization for Live Shopping Ads while using Lowest Cost Bidding to maximize their results.
We targeted specific age and interest demographics related to beauty and showcased their products with product demonstrations, text overlays, and popular music to highlight their unique benefits.
Impact Delivered:The results of our campaign were impressive. We achieved:
- 3.9X Return on ad spend (ROAS) on Live Shopping Ads
- 2.1X Return on ad spend (ROAS) on Video Shopping Ads