A few months ago, I watched a founder insist on filming every TikTok in a spotless white studio with a $2,000 camera setup. Nice lighting,... Read More
A few months ago, I watched a mid-sized beauty brand spend real money boosting a TikTok that looked polished, expensive, and completely wrong for the... Read More
A Brooklyn coffee brand spends three weeks polishing a launch video. Nice lighting, clean edit, founder on camera, all the right talking points. It lands... Read More
I’ve watched brands spend weeks polishing TikTok creative, only to get beaten by a shaky kitchen demo filmed on an iPhone 13. Not because the... Read More