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TikTok LIVE vs TikTok Shop Videos: Which Converts Better
Blog, TikTok Ads Comparisons, TikTok Live Shopping
A few months ago, I watched a beauty brand run a polished TikTok Shop video campaign for a lip oil. Nice lighting, clean...
How TikTok LIVE Is Becoming the New Home Shopping Channel
Blog, TikTok Live Shopping, TikTok Shop Strategy & Growth
A few months ago, I was watching a beauty brand’s TikTok LIVE on a Tuesday night. Nothing fancy. A creator was standin...
The Future of Employee-Generated Content on TikTok
Blog, Content Strategy & Creation, UGC & User-Generated Content
A few months ago, I watched a retail brand post a polished TikTok about a new store launch in Texas. Nice lighting, clea...
Why Brands Should Build a TikTok Creator Ecosystem Instead of One-Off Campaigns
Blog, TikTok Influencer Strategy, UGC & User-Generated Content
A skincare brand sends out 20 boxes, gets 14 videos back, boosts the two with the prettiest hooks, then wonders why sale...
How to Scale TikTok Ads Without Increasing CPA
Blog, TikTok Ads Analytics & ROI, TikTok Advertising Strategy
I’ve seen this happen more than once: a brand finally finds a TikTok ad that works, the team gets excited, budgets go ...
TikTok Ads vs Meta Ads: Which Platform Delivers Better ROAS
Blog, TikTok Ads Analytics & ROI, TikTok Ads Comparisons
A few months ago, I was looking at two ad accounts for brands selling products in the same general price range. One was ...
How TikTok Retargeting Works After iOS Privacy Changes
Blog, TikTok Ads Analytics & ROI, TikTok Advertising Strategy
A lot of brands had the same rough moment in 2021 and 2022. Their TikTok campaigns were still spending, still pulling cl...
What Makes a High-Converting TikTok Product Landing Page
Blog, Content Strategy & Creation, TikTok Shop Strategy & Growth
I’ve seen this happen more than once: a brand finally gets a TikTok video to move. Clicks are cheap, comments are flyi...
How AI Is Changing TikTok UGC Production Forever
Blog, AI in TikTok Marketing, UGC & User-Generated Content
A few months ago, I watched a skincare brand approve 14 TikTok creator videos in one afternoon. That sounds efficient un...
TikTok Marketing for Luxury Brands: What Actually Works
Blog, General Industry Insights, TikTok Marketing Strategy & Trends
I’ve seen luxury teams spend $40,000 on a glossy video shoot, cut it into TikTok-sized edits, post it with a trending ...
Why Law Firms Are Quietly Investing in TikTok Marketing
Blog, Professional Services (Real Estate, Finance, Health), TikTok Marketing Strategy & Trends
A few years ago, if you told most attorneys they’d be discussing short-form video hooks, comment moderation, and creat...
How Healthcare Brands Can Grow Safely on TikTok
Blog, Professional Services (Real Estate, Finance, Health), TikTok Marketing Strategy & Trends
A while back, I watched a clinic team spend three weeks reviewing a 20-second TikTok about hydration. Legal had notes. C...
A few months ago, I watched a founder in SoHo stare at her TikTok Shop dashboard.
I’ve seen this play out a lot: a brand hires outside help for TikTok after a.