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The Role of AI Avatars in TikTok Content Creation
Blog, AI in TikTok Marketing, Content Strategy & Creation
A few months ago, I saw a skincare brand testing two TikTok ads for the same serum. One was shot in a clean studio with ...
How Fashion Brands Are Winning with TikTok Shop
Blog, Fashion & Beauty, TikTok Shop Strategy & Growth
A few months ago, I watched a mid-size apparel brand spend five figures on polished launch creative for a spring drop. C...
The Biggest TikTok Marketing Myths Holding Brands Back
Blog, TikTok Advertising Strategy, TikTok Marketing Strategy & Trends
I’ve sat in too many meetings where a decent brand team talks itself out of TikTok before they’ve really tried it. U...
How to Measure UGC ROI Beyond Views and Likes
Blog, TikTok Ads Analytics & ROI, UGC & User-Generated Content
A few months ago, I was looking at a paid social report for a beauty brand in the US. One creator video had solid view n...
Why Micro Creators Outperform Celebrity Influencers on TikTok
Blog, Micro-Influencer Marketing, TikTok Influencer Strategy
A few months ago, I watched a beauty brand spend a painful amount of money on a recognizable face for TikTok. The video ...
The Ultimate TikTok Content Calendar for E-commerce Brands
Blog, Content Strategy & Creation, TikTok Shop Strategy & Growth
I’ve watched more than a few e-commerce teams do the same thing on TikTok: post three polished videos in a week, get m...
How Brands Can Use TikTok Shop During Seasonal Sales Events
Blog, TikTok Marketing Strategy & Trends, TikTok Shop Strategy & Growth
Last November, I watched a mid-sized beauty brand push out a very polished holiday campaign on TikTok Shop. Studio light...
Why TikTok Shop Reviews Matter More Than Product Ratings
Blog, Content Strategy & Creation, TikTok Shop Setup & Management
I’ve watched brands celebrate a 4.8-star average on TikTok Shop and then wonder why a product still won’t move. Mean...
TikTok Shop SEO: Can Products Rank Organically?
Blog, Content Strategy & Creation, TikTok Shop Strategy & Growth
I’ve watched brands list a product on TikTok Shop, add a few decent photos, maybe clip together a polished 15-second v...
How to Find the Right TikTok Shop Creators for Your Brand
Blog, TikTok Influencer Strategy, TikTok Shop Strategy & Growth
A few months ago, I watched a decent product get handed to the wrong creator lineup and just… flatten. The brand w...
What Brands Should Know Before Launching TikTok Shopping Ads
Blog, TikTok Influencer Strategy, TikTok Shop Strategy & Growth
I’ve watched more than one brand walk into TikTok with the same bad assumption: if the product already sells on Meta, ...
The Complete Guide to TikTok Shop Affiliate Marketing for Brands
Blog, TikTok Influencer Strategy, TikTok Shop Strategy & Growth
I’ve watched more than one brand spend three weeks polishing a TikTok brief, only to get back creator videos that look...
A few months ago, I watched a founder in SoHo stare at her TikTok Shop dashboard.
I’ve seen this play out a lot: a brand hires outside help for TikTok after a.