As 2024 came to a close, TikTok once again proved to be a central hub for fashion inspiration and shopping trends in the USA. As a leading TikTok media agency, we’ve observed that the trending hashtags from January 2025 capture the spirit of the holiday season, spotlighting festive styles, gift ideas, and shopping buzz that defined the month.
Here’s a look at the top 20 apparel and accessories hashtags trending on TikTok in January 2025, showcasing what resonated with fashion enthusiasts and shoppers across the nation:
#christmas
Posts: 3MViews: 18B
Trend: Celebrating the Christmas season with festive outfits, holiday accessories, and shopping highlights.
#christmas2024
Posts: 389KViews: 2B
Trend: Reflecting the holiday trends and styles that shaped Christmas 2024.
#giftideas
Posts: 334KViews: 3B
Trend: Creative and practical gift suggestions, especially in apparel and accessories.
#gift
Posts: 337KViews: 2B
Trend: General gifting inspiration, featuring trendy fashion items and accessories.
#tiktokshopblackfriday
Posts: 346KViews: 6B
Trend: Black Friday deals that carried into December, highlighting TikTok Shop finds.
#tiktokshopfinds
Posts: 379KViews: 2B
Trend: Popular apparel and accessory discoveries shared on TikTok Shop.
#shopping
Posts: 255KViews: 2B
Trend: Holiday shopping highlights, featuring deals and fashionable finds.
#tiktokshopcybermonday
Posts: 311KViews: 5B
Trend: Cyber Monday finds and seasonal shopping deals on TikTok Shop.
#spotlightfinds
Posts: 390KViews: 2B
Trend: Featuring standout products and trendy fashion pieces on TikTok.
#christmasgift
Posts: 210KViews: 2B
Trend: Creative and thoughtful ideas for Christmas gifts, especially in fashion.
#christmashaul
Posts: 111KViews: 1B
Trend: TikTokers showcasing their holiday shopping hauls and festive purchases.
#blackfriday
Posts: 192KViews: 2B
Trend: Highlights of Black Friday deals that remained popular in December.
#gifts
Posts: 111KViews: 719M
Trend: General gift-related content featuring stylish and fashionable options.
#winterfashion
Posts: 118KViews: 710M
Trend: Winter fashion trends and seasonal outfit ideas.
#lemon8
Posts: 108KViews: 450M
Trend: Influences from Lemon8 users sharing unique fashion finds and ideas.
#giftguide
Posts: 152KViews: 2B
Trend: Comprehensive guides to selecting the perfect gifts in apparel and accessories.
#sale
Posts: 112KViews: 751M
Trend: Sales and discounts on trending apparel and accessories.
#christmasgiftideas
Posts: 106KViews: 1B
Trend: Stylish and innovative Christmas gift ideas, shared widely during the holiday season.
#holidayhaul
Posts: 147KViews: 824M
Trend: TikTokers sharing their holiday shopping experiences, featuring popular brands and items.
#engagement
Posts: 84KViews: 538M
Trend: Engagement-themed content, from celebratory outfits to accessory ideas for special occasions.