Welcome to the ultimate guide for entrepreneurs and sellers looking to expand their presence on TikTok Shop. This comprehensive guide will walk you through the steps to add new products to your TikTok Shop, ensuring you adhere to platform guidelines and attract customers effectively.

Step 1: Basic Information

Begin by naming your product. Aim for clarity and appeal with a title that includes the brand, details, intended use, type, and unique features. Remember to keep it under 80 characters and capitalize appropriately.

Example: "DivineGlow LED Face Mask - Skin Rejuvenation & Therapy System"

Next, select the correct category for your product. If the system's recommendation doesn't fit, manually pick the most accurate one. For branded items, upload the requisite certificates to display as an "Authorized" seller, enhancing buyer trust.

Attributes are crucial. Add specifics that convey the exact size, material, and other relevant details.

Step 2: Media

Visuals make your product come to life. Upload at least three high-quality images, ensuring the first image highlights the product on a white background without any distractions. Videos aren't mandatory but are highly recommended to give customers a better look at your product.

Step 3: Product Details

Craft a compelling product description, utilizing the AI-generated product description tool if needed. Keep your selling points concise, under 250 characters each, and use clear, separate paragraphs, possibly with images.

Step 4: Sales Information

For products with variations, such as color or size, set up to 300 SKUs. Use the "Enable Variations" feature to avoid confusion and assign distinct images to each variation.

Add your product identifier codes (GTIN, UPC, ISBN, or EAN) as required, ensuring they're registered with GS1.

Step 5: Shipping & Warranty

Determine the shipping cost by considering the total weight of the package and wrapping materials. This will help you decide whether to offer free shipping promotions.

Finally, choose "Save as Draft" to return your product later or "Publish" to submit it for the QC process.


Q: What is the maximum character limit for product names on TikTok Shop?

A: The maximum recommended character limit for product names is 80, including spaces.

Q: How many images are required to list a product?

A: At least three images are recommended for listing a product on TikTok Shop.

Q: Can I use the same image for different product variations?

A: No, using different images for each product variation is recommended to provide clear differentiation.

Q: What is a GTIN, and where can I find it?

A: A GTIN (Global Trade Item Number) is a unique identifier for products commonly found above or below the barcode. It's the ISBN for books, and for most other products, it could be a UPC or EAN.

Q: Is it necessary to have a product identifier code for every product?

A: Most categories require a product identifier code to list new products on TikTok Shop.

    Saeed Shaik
    Saeed Shaik

    Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

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