5 Proven Best Practices for TikTok Marketing

TikTok has been the digital pulse of the Millennials and Gen Z, influencing everything from political discourse and music playlists to beauty routines and technology products. Now, with TikTok matured in 2025, so too are the brands' needs to be seen. TikTok is no longer merely an issue of uploading going-viral dances— it is now an issue of tactical narration, metric-marketing, and crafting content generating results.
Whether you are an up-and-coming company looking to become viral or an international brand looking for deeper engagement, working with the TikTok marketing agency or having the right strategies internally is no longer optional.
The guide includes 5 tested best practices used by top TikTok marketing agencies and creators to achieve millions of views, build communities, and drive sales.

Significance of Good TikTok Marketing Strategies

Let's get real: posting only videos is not going to get you anywhere on TikTok in 2025
Today's audience is smart, scroll-fast, and starving for authenticity. Views no longer win it. The algorithm demands engagement-driving content. And brands using TikTok merely as another legacy social media channel are falling behind.
It's where the right strategy—and often the assistance of an experienced TikTok marketing agency—can mean all the difference between crickets and conversions.
Whether you outsource to a TikTok advertising agency or develop the programs yourself, the following five best practices need to become the cornerstone of your digital marketing strategy.

1. Regular Posting Schedule

If there is anything all the successful TikTok creators and agencies swear to, it's this: Consistency is key.
It is logical.
TikTok prefers those accounts with a regular and high posting frequency. This indicates you are an active user, and because of this, your posts get more exposure.
According to an analysis of TikTok for Business conducted in 2025, brands posting 4–5 times per week or more:

• 27% higher engagement rates
• 2 fold increase in the followers
• Increased discoverability through For You Feeds

TikTok Marketing Agencies Pro Tips

• Develop a content schedule with at least 3 trendy and 2 timeless pieces of footage each week.
• Shoot the batch material in 1–2 days to speed the process.
• Plan and prep your content beforehand using scheduling tools like Later or Metricool.

Actual Example
A popular direct-to-consumer skincare brand partnered with the agency behind TikTok marketing and transitioned to posting daily. The result? The average views per video increased 142% across two months and the number of conversions via TikTok Shop increased 60%.

2. Speak to the Audience

TikTok is not a broadcast medium—it is two ways. Brand affinity is established in the comments.
Why it matters
After you respond to commenters, TikTok considers the video to be "actively engaging," and it gets pushed to further For You Pages. Most significantly, you get the chance to animate your brand, and translate scroll-throughs to members of your community.

Pro Tips from TikTok Marketing Services

• Respond to the best comments 15–30 minutes following each posting.
• Leverage video answers to transform leading questions into new material—TikTok amplifies them even further.
• Pin the comment to start discussion or draw attention to useful information.

Real Example
A sustainable fashion brand used video answers to respond to sizing questions. The response videos saw better engagement than new footage and directly accounted for 25% "add to cart" increases.

3. Use Trendy Sounds and Hashtags

TikTok trends are rocket fuel for culture—to ride the wave at the right moment means you're propelled straight to virality.
It counts because
TikTok has an algorithm that is heavily sound-centric. Trending sounds, paired with relevant hashtags, make your video instantly more searchable.

Top TikTok marketing agencies provide professional tips

• Use TikTok Creative Center to track the most trending sounds and hashtags across industry and geography.
• Don't just copy—reinterpret the trend in a way that makes it meaningful for your product or niche.
• Combine 1–2 trending with 1–2 evergreen or branded hashtags for the best results.

Real-life Example
A tech gadget startup integrated the extremely popular "what's in my bag" sound into the promotion of their new release. The video gained 800K+ views in only 48 hours, tripled followers, and created 63% increased traffic to the website.

4. Collaborate with Appropriate Influencers

TikTok's power players are the influencers—albeit success is not all about big follower counts, but rather authentic collaboration.
Why it Matters
TikTokers provide niche-specific credibility and ready-to-buy audiences. However, compared to, say, YouTube or even Instagram, TikTokers convert better when they are perceived to be "your friend," rather than appointed spokesperson.

Pro Tips from TikTok Advertising Agencies:

• Target micro-influencers with 10K to 100K followers for higher engagement and reduced costs
• Make use of platforms like Creator Marketplace or Upfluence to find creators who have your ideal audience.
• Grant creatives autonomy—TikTok users loathe scripted, brand-produced content

Real Example
A brand of health drinks collaborated with 10 micro-influencers specializing in the "gut health" category. Each of the 10 creators released unboxing and taste test vlogs. The campaign yielded:

• 2.1 million views
• Redemptions of 18K coupons
• A 5.4x return on influencer spend

5. Conduct Regular Performance Metric Analysis

Too many brands are guilty of "post and hope." The most successful TikTok marketing businesses are addicted to the analytics.
Why it matters
TikTok provides you with minute-by-minute analytics, such as:

• Scroll depth: The time people spend watching before scrolling
• Watch time: Are viewers remaining with your clips?
• Engagement rate: Saves and likes based on views
• CTA Click Rate: How many clicks your bio, product link, and/or Shop

With your measurements, you can adjust directions more rapidly, invest more intelligently, and optimize content for conversion.

Expert Tips from Seasoned TikTok Marketing Agencies

• Look at TikTok Analytics weekly and month-on-month.
• Use A/B testing for video durations and hooks
• Measure against content types such as tutorial vs. story vs. product release.

Real-life Example
A fashion marketing agency on TikTok discovered that POV styling videos gained 60 percent more views compared to other forms. They doubled down on the format and achieved 3.5 times week-over-week order growth on TikTok Shop.

Benefits of Implementing Best Practices

If you practice these five best practices regularly, you can expect actual, measurable results. Here's what you can expect:
Increased Content Reach
Viral audio + consistent posting + influencer support = higher algorithm exposure and visibility.

Better Conversion Rates
engagement + bold calls to action + key metrics = content that doesn't simply engage, but sells

Increased Brand Lovability
If you comment back, interact with influencers, and post authentically, you form an actual connection with the audience.

Conclusion

TikTok is no fleeting trend—rather, it's the most culturally relevant and most commercially viable platform of 2025. Success, nevertheless, is never happenstance.
To become an authority on TikTok:

• You need a strategy.
• You need consistency.
• You need data-informed intuition and creative flexibility.

Whether you are building your own team in-house or working with professional TikTok marketing agencies, using the following five best practices will bring the edge you need and guarantee you remain on the algorithm's good side.

Require the Help of an Experienced TikTok Agency

Short Media is an influencer marketing company on TikTok, and it has specialized skills working on TikTok marketing campaigns, TikTok shop development, and creating super-engaging viral contents for United States and global brands. We can support you from start-to-finish TikTok marketing to concept advice only, to scale rapidly and smartly.
Start your TikTok journey at theshortmedia.com