Blogs – Page 6

June 23, 20260Comments

Why Micro-Creators Are Outperforming Celebrity Influencers on TikTok

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting

by Saeed Shaik

UK SaaS Companies Can Use TikTok for Demand Generation

Blogs

June 23, 20260Comments

How UK SaaS Companies Can Use TikTok for Demand Generation

A lot of SaaS teams still treat TikTok like it’s for trainers, skincare, and weird kitchen gadgets. Then someone on the team downloads the app “for research,” sees a founder

by Saeed Shaik

TikTok Attribution: Tracking Sales Beyond Last Click

Blogs

June 23, 20260Comments

TikTok Attribution: Tracking Sales Beyond Last Click

I’ve seen this happen more than once: a brand runs TikTok for six weeks, the comments are busy, branded search lifts, Amazon sales tick up, and the paid social dashboard

by Saeed Shaik

TikTok Influencers Influence Purchase Decisions in the UK

Blogs

June 23, 20260Comments

How TikTok Influencers Influence Purchase Decisions in the UK

A few months ago, I was looking at comments under a UK beauty creator’s video about a £12 cleansing balm. The brand had spent weeks polishing its product page, rewriting

by Saeed Shaik

Blogs

June 23, 20260Comments

What Makes a TikTok Ad Feel Native Instead of Promotional

I’ve seen this happen more times than I can count: a brand spends weeks polishing a video, signs off on every frame, adds clean motion graphics, tight product shots, a

by Saeed Shaik

Blogs

June 23, 20260Comments

TikTok Marketing for Luxury Brands: Does It Actually Work

A few years ago, most luxury teams I spoke to treated TikTok like a slightly chaotic side street. Fine for mass brands, maybe useful for a fragrance launch, probably risky

by Saeed Shaik

UK Fashion Brands Are Winning With TikTok Shop

Blogs

June 23, 20260Comments

How UK Fashion Brands Are Winning With TikTok Shop

A few months ago, I watched a UK fashion brand post a perfectly lit launch video for a new co-ord set. Nice studio, polished edit, proper campaign energy. It did...

by Saeed Shaik

Blogs

June 22, 20260Comments

The Psychology Behind Viral TikTok Ads

A few months ago, I watched a skincare brand put serious budget behind a polished TikTok video that looked like it belonged on a paid Meta campaign from 2019. Clean

by Saeed Shaik

Why Traditional Social Media Agencies Struggle on TikTok

Blogs

June 22, 20260Comments

Why Traditional Social Media Agencies Struggle on TikTok

I’ve sat in review calls where a brand’s Instagram team proudly presented a month of polished content, only to watch it fall flat on TikTok within hours. Nice lighting. Clean

by Saeed Shaik

Blogs

June 22, 20260Comments

TikTok SEO vs Google SEO: What Marketers Need to Know

I’ve sat in too many meetings where someone says, “We need to rank on TikTok now,” and everyone nods like that means the same thing as ranking on Google. It

by Saeed Shaik

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