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Saeed Shaik

Saeed Shaik

Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

UK Consumers
Blogs
June 25, 20260Comments

What UK Consumers Really Expect From Brands on TikTok

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting
by Saeed Shaik
TikTok's Algorithm
Blogs
June 25, 20260Comments

How TikTok’s Algorithm Actually Measures Content Quality

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting
by Saeed Shaik
TikTok Comments
Blogs
June 25, 20260Comments

Why TikTok Comments Matter More Than Likes in 2026

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting
by Saeed Shaik
TikTok Shop
Blogs
June 23, 20260Comments

The TikTok Shop Playbook for UK Ecommerce Brands

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting
by Saeed Shaik
TikTok Shop
Blogs
June 23, 20260Comments

TikTok Shop vs Amazon: Where UK Shoppers Are Spending More Time

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting
by Saeed Shaik
Micro-Creators Are Outperforming Celebrity Influencers on TikTok
Blogs
June 23, 20260Comments

Why Micro-Creators Are Outperforming Celebrity Influencers on TikTok

A few months ago, I watched a beauty brand spend a very healthy chunk of budget on a recognisable TV personality for a TikTok push. The video looked polished. Lighting
by Saeed Shaik
UK SaaS Companies Can Use TikTok for Demand Generation
Blogs
June 23, 20260Comments

How UK SaaS Companies Can Use TikTok for Demand Generation

A lot of SaaS teams still treat TikTok like it’s for trainers, skincare, and weird kitchen gadgets. Then someone on the team downloads the app “for research,” sees a founder
by Saeed Shaik
TikTok Attribution: Tracking Sales Beyond Last Click
Blogs
June 23, 20260Comments

TikTok Attribution: Tracking Sales Beyond Last Click

I’ve seen this happen more than once: a brand runs TikTok for six weeks, the comments are busy, branded search lifts, Amazon sales tick up, and the paid social dashboard
by Saeed Shaik
TikTok Influencers Influence Purchase Decisions in the UK
Blogs
June 23, 20260Comments

How TikTok Influencers Influence Purchase Decisions in the UK

A few months ago, I was looking at comments under a UK beauty creator’s video about a £12 cleansing balm. The brand had spent weeks polishing its product page, rewriting
by Saeed Shaik
TikTok Ad
Blogs
June 23, 20260Comments

What Makes a TikTok Ad Feel Native Instead of Promotional

I’ve seen this happen more times than I can count: a brand spends weeks polishing a video, signs off on every frame, adds clean motion graphics, tight product shots, a
by Saeed Shaik
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