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TikTok Influencer Marketing: What US Brands Are Missing
Blog, Content Strategy & Creation, TikTok Influencer Strategy
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok brief, signs off on talking points, lega...
TikTok Digital Marketing: Why It’s Dominating US Ad Spend
Blog, TikTok Advertising Strategy, TikTok Marketing Strategy & Trends
A few months ago, I watched a skincare brand spend weeks polishing a glossy launch video for TikTok. Nice lighting, expe...
Marketing TikTok Shop: From Content to Checkout
Blog, Content Strategy & Creation, TikTok Shop Strategy & Growth
I’ve watched brands spend weeks polishing a product page, setting up bundles, tweaking shipping settings, and then pos...
TikTok Ads Management Service: What to Expect in 2026
Blog, TikTok Ads Setup & Management, TikTok Advertising Strategy
A lot of brands are still treating TikTok like it’s 2022. They brief a creator, ask for something “fun and authentic...
TikTok Shop Management Agency: Do You Really Need One
Blog, TikTok Shop Agency, TikTok Shop Setup & Management
A few months ago, I watched a mid-size beauty brand spend six weeks getting its TikTok Shop set up, only to stall out th...
TikTok Business Marketing in New York: Trends & Insights
Blog, Local & Regional TikTok Marketing, TikTok Marketing Strategy & Trends
A few months ago, I watched a New York food brand spend real money on a polished TikTok shoot. Nice lighting, clean set,...
TikTok Shop Marketing New York: Local Brand Success Stories
Blog, Local & Regional TikTok Marketing, TikTok Shop Strategy & Growth
A founder in Brooklyn once told me, half-joking, that her product had been photographed beautifully, packaged beautifull...
TikTok Ads for Business: Beginner to Advanced Guide
Blog, TikTok Advertising Strategy, TikTok for Small Business & Startups
A founder once told me, half-joking, that TikTok felt like “the app where our interns are right and our ad agency is n...
Advertising on TikTok Ads: Cost Breakdown for US Businesses
Blog, TikTok Ads Analytics & ROI, TikTok Advertising Strategy
I’ve seen this happen more than once: a US brand finally decides to try TikTok, gets a few videos made, puts some budg...
The Evolution of TikTok Marketing Strategy in the US Market
Blog, Local & Regional TikTok Marketing, TikTok Marketing Strategy & Trends
A few years ago, I watched a mid-sized beauty brand approve a TikTok video that looked like a TV spot squeezed into a ph...
TikTok Promotion Services: Are They Worth the Investment?
Blog, TikTok Advertising Strategy, TikTok Marketing Agency
I’ve seen this happen more than once: a brand posts a TikTok that feels a little too polished, a little too approved b...
TikTok E-Commerce Trends Every US Brand Must Know
Blog, TikTok Marketing Strategy & Trends, TikTok Shop Strategy & Growth
A few months ago, I watched a beauty brand spend real money on polished TikTok ads that looked like mini TV spots. Nice ...
A few months ago, I watched a founder in SoHo stare at her TikTok Shop dashboard.
I’ve seen this play out a lot: a brand hires outside help for TikTok after a.