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TikTok Ads Requirement: Ad Specifications for TikTok, Pangle, and Partner Apps
Blog, TikTok Ads Setup & Management
With the rise in the popularity of short-form video platforms like TikTok, advertising on such platforms has become a cr...
TikTok Ads vs. YouTube Ads : Comparison of Ad Formats, Ad Solutions and Performance
Blog, TikTok Ads & Paid Advertising, TikTok Ads Comparisons
Ever wondered which platform between TikTok and YouTube would give you more bang for your advertising buck? In 2022, the...
Google Ads vs. TikTok Ads: A Comprehensive Comparison of Ad Formats, Objectives and Performance
Blog, TikTok Advertising Strategy
Two prominent platforms that have become integral to digital marketing strategies are Google Ads and TikTok Ads. These p...
TikTok vs. Snapchat Ads: A Deep Dive into Differences and Best Practices
Blog, TikTok Ads & Paid Advertising, TikTok Ads Comparisons
In the dynamic realm of social media advertising, TikTok and Snapchat have emerged as powerful platforms, each with its ...
Facebook Ads vs. TikTok Ads: Ad Formats, Objectives and Performance
Blog, TikTok Ads & Paid Advertising, TikTok Ads Comparisons
In today’s dynamic digital landscape, the question of which platform is best suited for a business’s adverti...
Analyzing and Optimizing TikTok Ad Performance
Blog, TikTok Ads Analytics & ROI
In today’s digital world, social media platforms have become powerful advertising channels for businesses to reach...
Best Practices for Influencer Marketing on TikTok
Blog, Influencer & Creator Marketing, TikTok Influencer Strategy
Identifying the Right Influencers for Your Brand and Campaign TikTok influencer marketing involves brands collaborating ...
Targeting Strategies for TikTok Ads
Blog, TikTok Advertising Strategy
TikTok, the rapidly growing social media platform, has become a hotbed for brands seeking to reach a massive and engaged...
Building Brand Awareness with TikTok Branded Hashtag Challenges
Blog, TikTok Advertising Strategy
Understanding the Power of Hashtag Challenges for Brand Exposure TikTok, the dynamic social media platform, has taken th...
TikTok Branded Mission: Inspiring Brand and Creator Collaborations
Blog, TikTok Advertising Strategy
TikTok Branded Mission TikTok has become a powerhouse platform where diverse communities come together to seek inspirati...
Maximizing Reach and Engagement with TikTok In-Feed Ads
Blog, TikTok Advertising Strategy
Best Practices for Creating Compelling In-Feed Ad Content For businesses looking to harness the potential of TikTok̵...
Getting Started with TikTok Ads
Blog, TikTok Ads Setup & Management
Understanding the Basics of TikTok Advertising TikTok Ads Manager is a powerful and user-friendly platform that allows b...
I’ve seen this happen more than once: a brand gets a little spike on TikTok.
A few months ago, I watched a beauty brand spend five figures pushing polished.
I’ve watched a few brands make the same mistake on TikTok Shop: they get.
I’ve watched the same thing happen more than once: a brand pays for a polished.
I was on a call not long ago with a mid-sized beauty brand in the U.S. They were.
A few months ago, I watched a beauty brand panic because its TikTok Shop sales.
A few months ago, I watched a kitchen gadget brand spend real money on polished.
A few months ago, I watched a mid-sized beauty brand panic because a creator’s.
A few months ago, I watched a small beauty brand in Texas sell out a lip oil on.
I’ve seen this happen more than once: a brand finally gets a few TikToks to take.
I’ve lost count of how many times I’ve seen a team celebrate a strong.
I’ve seen this happen more times than I can count: a brand launches on TikTok.
I’ve seen this happen more times than I can count: a brand finds one TikTok ad.
A few months into a campaign for a mid-priced skincare brand in the U.S., we had.
I’ve watched more than a few brands burn a month of budget on TikTok because.
I’ve watched a founder spend $12,000 on TikTok in three weeks, then tell me the.
A lot of brands don’t really have a TikTok retargeting system. They have a few.
A founder sent me a screenshot a few weeks ago. Their TikTok campaign was.
I’ve watched a founder spend $12,000 on polished TikTok videos that looked.
I’ve seen this happen more times than most brands want to admit. The creative.
I’ve watched this happen in real time with brands that swore their customer.
A few months ago, I watched a skincare brand insist on running the same polished.
A skincare founder once showed me a dashboard and said, “TikTok isn’t.
I’ve sat in review calls where a very smart agency team presented a TikTok plan.
A few months ago, I watched a beauty brand approve 14 TikTok videos in one.
A while back, I watched a skincare brand post a beautifully lit product video.
I’ve watched brands spend three weeks polishing a TikTok, adding motion.
I’ve watched this happen in meetings more than once: someone pulls up a TikTok.
A few months ago, I watched a decent skincare brand post a TikTok that should’ve.
A brand gets a hit on TikTok and suddenly everyone in the Slack channel acts.
A few months ago, I watched a mid-size beauty brand approve a batch of TikTok.
A few months ago, I watched a founder insist on filming every TikTok in a.
A few months ago, I watched a mid-sized beauty brand spend real money boosting a.
A Brooklyn coffee brand spends three weeks polishing a launch video. Nice.
A lot of US brands are having the same slightly painful meeting right now. The.
A few months ago, I watched a decent skincare brand burn through a pile of.
I’ve watched brands spend weeks polishing TikTok creative, only to get beaten by.
A few months ago, I watched a US beauty brand spend three weeks polishing a.
A few months ago, I saw a creator sell out a kitchen organizer by filming it on.
A few years ago, a lot of US e-commerce teams treated TikTok like the intern.
I’ve seen this happen more than once: a brand gets excited about TikTok, hires a.
I’ve watched a founder spend $12,000 on polished TikTok videos that looked like.
I’ve watched this happen more than once: a US brand finally decides to put real.
A founder in SoHo spends three weeks approving a polished brand video. Nice.
I’ve sat in too many meetings where a brand spent six figures on polished.
A few months ago, I watched a mid-size beauty brand burn six weeks trying to.
A few months ago, I watched a perfectly decent ad die in the first three.
I’ve seen this happen more than once: a brand hires a solid full-service agency.
I’ve seen this happen more than once: a brand spends three weeks getting.
A brand spends three weeks polishing a 30-second TikTok ad, gets legal approval.
A skincare founder once showed me two TikTok videos for the same product. One.
A few months ago, I watched a beauty brand spend real money on a TikTok campaign.
A skincare founder I know spent $18,000 on polished vertical video last fall.
I’ve watched more than a few U.S. brands get excited about TikTok Shop, upload a.
A few months ago, I watched a beauty brand spend real money on polished product.
I’ve sat in too many meetings where a brand says they “want to do TikTok,” when.
I’ve watched this happen more than once: a brand with a healthy Google Ads.
I’ve watched a U.S. brand spend $40,000 on TikTok creative that looked beautiful.
I’ve watched more than one retail team spend three weeks polishing a product.
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok.
A couple years ago, a lot of brands treated TikTok like a side project. Someone.
I’ve watched more than a few brands walk into TikTok with the wrong.
A founder once told me, half-joking, that their TikTok strategy was “just post.
A few months ago, I watched a beauty brand from SoHo burn through a decent.
I was on a call not long ago with a mid-size skincare brand in Texas that had.
I’ve watched brands spend weeks polishing TikTok ads, only to get outperformed.
I’ve watched more than one brand walk into TikTok with a polished 15-second ad.
I’ve seen this happen more than once: a brand finally gets its product listed on.
I’ve watched a surprising number of smart U.S. brands walk into TikTok the same.
A few months ago, I watched a decent mid-sized beauty brand burn through a pile.
A few months ago, I watched a mid-sized beauty brand burn through a decent test.
I’ve watched more than a few brands walk into TikTok Shop thinking they just.
A few months ago, I watched a skincare brand spend real money on polished TikTok.
I’ve watched more than one retail team panic after posting what looked like a.
I’ve watched more than one brand treat TikTok Shop like it was just another.
I’ve watched a founder spend $12,000 on polished vertical video, only to get.
I’ve watched this happen more than once: a brand finally decides to take TikTok.
A few months ago, I watched a decent skincare brand burn through a pile of.
A few months ago, I watched a US skincare brand burn through a decent test.
I’ve watched a Brooklyn founder spend $12,000 on polished launch creative for a.
A lot of brands don’t really fail on TikTok because the product is bad. They.
I’ve seen this happen more than once: a brand spends three weeks approving a.
I’ve seen this happen more than once: a brand spends three weeks getting a.
A founder sends over six TikTok videos and says, “These all did well.
A few months ago, I watched a beauty brand spend real money on polished TikTok.
I’ve seen this happen more than once: a brand hires an agency because the pitch.
A few months ago, I watched a decent product get buried under very expensive.
A few months ago, I watched a mid-sized beauty brand spend six weeks making.
A few months ago, I watched a beauty brand burn through a decent test budget on.
I’ve watched more than one e-commerce team burn through a decent budget on.
A few months ago, I watched a decent mid-sized skincare brand burn through a.
I’ve seen this happen more than once: a brand spends three weeks getting.
A few months ago, I watched a mid-size beauty brand spend weeks polishing a.
A few months ago, I watched a New York food brand spend a small fortune on.
I’ve watched brands spend $20,000 on polished TikTok creative only to get beaten.
I’ve watched small brands burn through a month’s ad budget on TikTok in four.
A few months ago, I watched a decent mid-market beauty brand burn through a pile.
I’ve seen this happen more than once: a brand spends three weeks approving a.
A few months ago, I watched a beauty brand spend real money on a polished launch.
A few months ago, I watched a skincare brand spend two weeks polishing a glossy.