TikTok Ads Perform Better Because They Look Like Content
Iāve watched more than a few brands waste perfectly good budget on TikTok by making ads that looked likeā¦ ads. You can usually spot them... Read More
Saeed Shaik
How TikTok Marketing Is Changing Buying Behavior in the US
A few months ago, I watched a beauty brand approve a polished video with perfect lighting, clean product shots, and a script that had clearly... Read More
TikTok Communities Are Driving Faster Brand Growth
Iāve watched a founder spend $12,000 on polished social creative, only to get beat by a 19-second TikTok shot on a kitchen counter. Not because... Read More
TikTok Marketing Is No Longer Optional for US Businesses
A few months ago, I watched a decent mid-sized skincare brand spend weeks polishing a launch video for TikTok. Nice lighting. Clean edit. Approved script.... Read More
TikTok Is Setting New Standards for Brand Growth
A couple of years ago, I watched a beauty brand spend weeks polishing a launch video for TikTok. Clean lighting, agency-approved script, nice edit, everything... Read More
How TikTok Is Changing How US Brands Measure Success
A skincare founder once told me, half-joking, that her team had a small panic attack because a shaky iPhone video filmed next to a sink... Read More
TikTok Ads Are Becoming Context-Driven, Not Interest-Driven
A few months ago, I watched a skincare brand insist on targeting ābeauty loversā with the kind of confidence that usually comes right before a... Read More
Why TikTok Marketing Works When Other Platforms Stall
Iāve watched this happen more than once: a brand comes in frustrated because Meta CPMs are creeping up, Instagram reach feels weirdly inconsistent, and their... Read More
TikTok Is Becoming the Core of Digital Strategy
A couple years ago, a lot of brand teams treated TikTok like the intern project. Post a few trend videos, send out some PR boxes,... Read More
How TikTok Marketing Agencies Scale Without Wasting Spend
Iāve watched more than a few brands burn through a TikTok budget in ways that were almost painful to sit through. Not because the platform... Read More