How a TikTok Social Media Agency Helped Us Triple Our Engagement in 30 Days

In the ever-changing world of digital marketing, brands that fail to adapt quickly fade from relevance. For us—a mid-sized UK-based skincare brand struggling with stagnant growth—TikTok was our untapped opportunity. But in a cluttered feed of trends, memes, and micro-creators, our internal team struggled to break through.
That changed when we partnered with a TikTok Social Media Agency.
Over 30 days, this collaboration helped us triple our engagement rate, generate thousands of new followers, and turn TikTok into our top-performing traffic source.

The Problem: Low View Counts, Stunted Growth

Before we brought in external help, our TikTok campaign was dishearteningly flat. This was what it was like:

• Average views per video: ~1,200
• Engagement rate: Below 1.5%
• Followers: 3,800
• In-house staff availability: up to 3 vids/week

We created content, but it was spitballing randomly with no pattern, with no kind of audience behavior-based framework. We weren't even optimizing for watch-through rate nor even understood the TikTok content feed algorithm beyond that. We never even had some kind of genuine hook strategy, no storytelling rhythm, no repeatable placement for CTA.
But for the most part we wrestled with TikTok as another Instagram clone—that was clear.

The Strategy: How TikTok's Social Media Agency Responded Differently

We joined forces with London performance-focused TikTok Social Media Agency The Short Media whose expertise was enhancing customer awareness for a newly founded eco-drinks brand (Ecolyte) that recently achieved a 28% uplift in product trials via micro-creator storytelling.

Their approach was different from day one. This is how they managed our campaign:

Weekly Parenting Schedule

Whereas they published 3 vids a week, they produced a minimum of one day post a day along with 2–3 TikTok Now-Stories. This was an age-old yet tried-and-true formula:

• And with uniformity season it
• Try angles later (messaging style, structure, time of day)
• Maintain audience interest with day-long content

That one move itself increased our touch points by over 250% within one week.

Hook-Based Videos

The agency created a formulaic pattern for films:

Hook (first 1.5 seconds) → programmatically familiar setup → Brand Reveal → Call to

We consulted various hooks that apply to Gen Z and millennial skincare consumers, including:

• “i never USED to be a moisturizer-LOVER until i tried this one…”
• “Skin so easy even my boyfriend does it now ”
• “This is THE ONLY product I use when my skin's being naughty”

These concisely snappy introverted one-liners increased watch-throughs by more than 80% and made our videos more recommended on both the For You page.

Creator Partnerships

To achieve creator trust, inactivated 7 micro-creators with 2K–15K followers who already branched out in skincare, beauty, or GRWM content.

Rather than pharma commercial content that was fake, our influencers were requested to create TikToks in their tone and voice that they would outright use our product under real-life conditions.

One of our biggest highlights was a post from @leahskincares who created a 30-second “before and after” YouTube with our serum. The post gained:

• 114K views
• 2,000+ TikTok Shop clicks
• Everything in 48 hours

Execution: Creative That Converts

Styles of TikTok

The agency took fantastic use of TikTok-esque editing techniques:

• Rapid edit jumps for swift impact
• TikTok default caption font for relatability
• Timed text overlays for synchronization with storytelling beats
• Trending voice recordings with ASMR for sensorial pleasure arousal

That made our content organically belong to feed more than yelling “sponsored.”

Call to Action

Instead of hard-selling early in life, the agency suggested calls to action inherent in conversation. Samples:

• "If your skin is dry AF, this will resusitate "
• “Linked it in my TikTok Shop in case anyone needs！”
• “Process-routine Step #3—leave a comment if you want to see all of them!”

That subtle integration saw a 32% lift in click-through rates vis-à-vis our control ad-type videos.

Influencer Activation

The body allows producers to select their preferred format from:

• GRWM (Get Ready With Me)
• Morning/night routines
• “Anything in my bag?”
• Product lists with “dupes under £20”

One of the creators, @skincarebysid, featured our Glow Recovery Gel in a “budget dupes” list that went viral:

• 3,200 new followers within 24 hours
• Whole stock is exhausted within less than 6 days

TEST RESULTS – AT A GLANCE

Within 30 days of co-operation, it was this shape:

               Metric                                     Before Agency                                      After 30 Days

Avg. Views per Video                                1,200                                                      6,400

Engagement Rate                                      1.4%                                                        4.9%

         Followers                                          3,800                                                     10,200

  TikTok Sales Mall                            £1,300/month                                   £5,470/month

 UGC/Influencer Posts                               0                                                            13

But statistics tell only half a tale.
We also saw:

• A higher 52% of DMs on TikTok
• Doubling average session duration from TikTok referrals to our website
• Re-creation of whole replication of agency calendar skeleton with our in-house team for alternate media vehicles

How It Worked

Trends Alignment

The Short Media closely monitored UK-specific trends that included:

• “Night-sleep skincare transitions”
• “Clean girl” skincare
• “Cold water cleansing rituals”
• Seasonally-referenced hashtags such as #WinterBarrierRoutine

Instead of shoving our product down trends, they incorporated it naturally so that content never felt artificial.

UGC Trust Factor

Studio lighting hidden and airtight scripts. What generated revenue was:

• Realistic face
• Real user behavior
• Affordable material that was native-like

As per our tracking:
Creator content drove 85% of our conversions, not our branded channel.
That number restructured our approach to engaging influencers from that day forward.

Native-Platform Running

TikTok isn't Instagram or YouTube. The agency realized that fundamentally and concentrated on TikTok's pegs for what works there:

• Raw edits
• Real-time reactions
• Breathless rapid cutting + emotional rawness
• Comments as content triggers

They also asked that we convert TikTok comments into videos so that we're engaging more people sooner and also responding sooner.

Conclusion: Why It Matters to Choose the Best TikTok Marketing Agency

We possessed a good product. All that was required was platform fluency, creator access, and a repeatable system.

Having a TikTok social media agency that comprehended nuances of it was a game-changer. Their execution speed, creatives' bellwethers, and influencer pool made our TikTok platform that was our bottom-priority platform our fastest-growing digital channel.

And if you're still thinking of TikTok in afterthoughts or lifting from Instagram—your copy game is outdated.

The big question remains:

Do you produce content specifically for TikTok users or assumptions that other content will convert?

If that is the latter, it might be time to collaborate with one of the top TikTok marketing agencies that comprehend your niche, audience, and TikTok culture.

Considering reaching out to an agency such as The Short Media?