Blogs – Page 8

May 29, 20260Comments

TikTok Ads Are Replacing Funnel-Based Marketing Models

A couple of years ago, a lot of UK brands treated TikTok like the chaotic younger sibling of Instagram. Fun, maybe useful, but not where serious budget went. You’d see

by Saeed Shaik

Blogs

May 29, 20260Comments

Why TikTok Influencer Marketing Is Maturing in the UK

A couple of years ago, a lot of UK brands treated TikTok like the chaotic younger sibling of Instagram. Fun, maybe useful, but not where serious budget went. You’d see

by Saeed Shaik

Blogs

May 29, 20260Comments

TikTok Is Turning Comments Into Conversion Signals

A few months ago, I was looking at a TikTok campaign for a beauty brand selling a heatless curling set in the US. The creative wasn’t bad. Decent hook, clear

by Saeed Shaik

Blogs

May 29, 20260Comments

How TikTok Predicts Consumer Demand Before Sales Spike

A few months before a product starts showing up in retail endcaps or getting copied by six Amazon sellers, it often starts somewhere much messier: a shaky phone video, a

by Saeed Shaik

Blogs

May 29, 20260Comments

TikTok Is Becoming the Smartest Testing Platform for UK Brands

A few years ago, a lot of UK brands treated TikTok like the chaotic younger cousin of Meta and YouTube. Fun to watch. Hard to trust with budget. Good for

by Saeed Shaik

Blogs

May 29, 20260Comments

Why TikTok Rewards Imperfect Content Over Polished Ads

A few months ago, I watched a skincare brand spend five figures on a glossy TikTok ad set. Clean lighting, nice model, agency-approved script, every frame colour-graded to death. It

by Saeed Shaik

Blogs

May 28, 20260Comments

TikTok Marketing Funnels Look Nothing Like Traditional Funnels

I’ve watched more than one brand bring a very tidy Meta or Google funnel into TikTok and completely flatten it. Same offer. Same landing page. Same polished creative logic. Top of

by Saeed Shaik

Blogs

May 28, 20260Comments

How TikTok Is Reshaping Brand Trust in the UK

A few months ago, I was looking at comments on a UK skincare brand’s TikTok. The video itself was nothing fancy — just a founder in her bathroom, showing how

by Saeed Shaik

Blogs

May 28, 20260Comments

TikTok Ads That Don’t Feel Like Advertising Are Winning

TikTok Ads That Don’t Feel Like Advertising Are Winning I’ve watched a founder spend £12,000 on polished TikTok creative that looked like it belonged in a TV spot. Nice lighting, clean

by Saeed Shaik

Blogs

May 28, 20260Comments

Why TikTok Marketing Is the Fastest Growth Channel in the UK

A few months ago, I watched a UK homeware brand spend five figures on polished launch creative that looked great on a mood board and did almost nothing once it

by Saeed Shaik

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