In August 2025, TikTok remains a powerful tool for financial storytelling, market updates, and side hustle inspiration. As Gen Z and Millennials continue to turn to the platform for guidance on financial literacy, crypto speculation, and income growth strategies, finance creators and brands alike are capitalizing on highly searchable hashtags to gain visibility and spark conversation.
Here’s a deep dive into the top 20 financial services hashtags trending on TikTok in the USA this month — and what themes are driving them.
#financialfreedom
Posts: 91KViews: 265M
Trend: Motivational finance content focused on escaping the 9-to-5 grind through savings, investing, and entrepreneurship.
#finance
Posts: 46KViews: 303M
Trend: General financial advice, stock market explainers, budgeting hacks, and relatable commentary on money stress.
#passiveincome
Posts: 51KViews: 83M
Trend: Side hustle strategies, affiliate marketing breakdowns, and investment portfolios that promise “money while you sleep.”
#debtfreejourney
Posts: 29KViews: 111M
Trend: Real-life debt payoff stories, including student loan elimination, credit card repayment, and Dave Ramsey-style challenges.
#xrparmy
Posts: 73KViews: 76M
Trend: A loyal crypto community sharing bullish takes, XRP memes, and reactions to Ripple-related news and price action.
#financialliteracy
Posts: 26KViews: 96M
Trend: Educational content on budgeting, credit scores, inflation, and how to actually understand financial terminology.
#ripple
Posts: 59KViews: 65M
Trend: News and predictions surrounding Ripple Labs and the XRP token, particularly after SEC-related developments.
#xrpnews
Posts: 52KViews: 52M
Trend: Daily XRP updates from analysts, traders, and creators sharing technical analysis or legal progress around the case.
#xrpupdate
Posts: 47KViews: 40M
Trend: Real-time commentary on XRP price movement and sentiment shifts among crypto traders.
#cryptobullrun
Posts: 47KViews: 35M
Trend: Speculation on the next major cryptocurrency upswing, often using historical data, charts, and hype-driven forecasts.
#cryptonewsdaily
Posts: 44KViews: 35M
Trend: Flash updates about market moves, coin launches, and government regulation targeting crypto in the U.S.
#realestatetips
Posts: 19KViews: 43M
Trend: Buying, selling, or investing in real estate — including house hacking strategies and market outlooks.
#xrppriceprediction
Posts: 42KViews: 33M
Trend: Highly speculative content from analysts and traders sharing XRP price forecasts and end-of-year targets.
#xrpcrypto
Posts: 39KViews: 33M
Trend: Tag used for general XRP commentary — from legal battles to trading strategies and investor reactions.
#typpp
Posts: 41KViews: 33M
Trend: Finance creator community tag, likely used for engagement stacking or as a niche campaign within crypto circles.
#xrpfamily
Posts: 41KViews: 33M
Trend: Used by longtime XRP holders to build community around shared belief in Ripple's long-term success.
#cryptonews
Posts: 30KViews: 34M
Trend: Macro news recaps, SEC litigation updates, and creator takes on crypto policy shifts or major token crashes.
#millionairemindset
Posts: 14KViews: 107M
Trend: Wealth-building affirmations, high-performance habit videos, and motivational routines aimed at attracting abundance.
#cryptoday
Posts: 36KViews: 30M
Trend: Daily roundups of coin performance, creator reactions to market volatility, and “watchlist” suggestions.
#sidehustleideas
Posts: 29KViews: 79M
Trend: AI tools, digital products, dropshipping, and low-investment business models all showcased in rapid-fire idea dumps.
FAQs
Q1: Why are financial services hashtags trending on TikTok in August 2025?
A mix of economic uncertainty, crypto recovery optimism, and back-to-school budgeting has users seeking financial empowerment and passive income tips.
Q2: How do finance creators benefit from using these trending hashtags?
They gain algorithmic reach, attract niche audiences (like crypto holders or side hustlers), and often monetize through affiliate partnerships, coaching, or TikTok Shop tools.
Q3: What makes a financial hashtag go viral on TikTok?
Storytelling, transparency (like showing real income/progress), and simplified explanations of complex topics — all wrapped in scroll-stopping visuals or audio trends.
Q4: Are these trends more investor-focused or beginner-friendly?
There’s a blend — hashtags like #financialliteracy and #debtfreejourney target beginners, while #xrparmy and #cryptobullrun cater to active traders and crypto investors.
Q5: How can financial brands or fintech apps use these hashtags effectively?
Create native-feeling content using real creator partnerships, highlight product benefits in relatable scenarios, and engage in the educational side of finance — not just the promo.