From beach getaways to European city breaks, TikTok has become a discovery engine for British travellers. With summer 2025 in full swing, travel-related hashtags are dominating UK For You Pages—fueling wanderlust and shaping real-life vacation plans. This guide explores the top 20 trending UK travel hashtags on TikTok over the last 30 days, complete with post volumes, view counts, and emerging trends to watch.
Whether you're a travel brand, tourism board, airline, or content creator—these are the hashtags that matter right now.


1. #holidays 

— 54K Posts | 237M Views
The ultimate umbrella tag for travel content in the UK. From family trips in Devon to luxury resorts in Mykonos, “#holidays” is the go-to keyword for Britons documenting their time off. It remains an evergreen tag, surging every summer, half-term, and Christmas break.


2. #greece 

— 26K Posts | 235M Views
Greece continues to be a British holiday favourite, and this hashtag reflects it. Expect trending content from islands like Santorini, Corfu, and Mykonos featuring drone shots, sunset dinners, and budget travel hacks.


3. #ibiza 

— 23K Posts | 264M Views
UK creators love Ibiza’s party and wellness scenes. From beach club vlogs to villa tours and DJ set clips, this hashtag trends annually from May to September—especially among Gen Z and millennials.


4. #summerholidays 

— 24K Posts | 101M Views
This seasonal tag gains momentum right before school ends. Parents, students, and solo travellers alike use it to showcase UK staycations, Eurotrips, and family package holidays.


5. #cornwall 

— 22K Posts | 92M Views
A domestic gem. British users love sharing Cornish beaches, clifftop walks, and cozy Airbnbs through this tag—especially with increased cost of international travel. The surge in slow travel also plays a role here.


6. #eurosummer 

— 12K Posts | 120M Views
A Gen Z-favourite term now taking over TikTok. British creators use #eurosummer to showcase whirlwind multi-country tours, rail passes, and hostel-hopping adventures across Europe—especially Spain, Italy, and France.


7. #jet2 

— 9K Posts | 149M Views
Jet2 is winning TikTok organically. From hauls and review videos to “£99 surprise holiday” trends, UK users are consistently tagging Jet2 for its budget-friendly travel services. The airline could further capitalize with Spark Ads.


8. #traveltips 

— 8K Posts | 105M Views
This evergreen hashtag is useful for creators giving packing guides, airport hacks, and booking secrets. Currently, there's a rise in UK creators comparing destinations based on cost-of-living and visa rules post-Brexit.


9. #newyorkcity 

— 9K Posts | 100M Views
Still aspirational. British users planning long-haul trips to NYC use this hashtag for restaurant vlogs, shopping hauls, and hotel reviews—often geared toward first-time travellers.


10. #beachday 

— 9K Posts | 46M Views
UK and European beach content floods this tag. It includes everything from seaside road trips to beachwear fashion hauls and picnic setups. Seasonal but highly aesthetic.


11. #hiddengems 

— 8K Posts | 87M Views
Perfect for content focused on off-the-beaten-path travel. British TikTokers use this for secret caves in Wales, lesser-known Greek beaches, and remote lake spots in Scotland. It fuels TikTok’s discovery element.


12. #mallorca 

— 7K Posts | 72M Views
Mallorca continues to attract British families and partygoers alike. This tag combines pool villa content, Magaluf nightlife, and beach recommendations.


13. #vacations 

— 6K Posts | 56M Views
A globally trending tag used with a UK spin. British creators often pair this with content shot in Dubai, Italy, or Turkey to reach broader audiences while showing off luxury and budget itineraries alike.


14. #zante 

— 5K Posts | 83M Views
Zante is seeing renewed popularity post-pandemic among uni students. Think “Lads Holiday” vlogs, hotel reviews, and nightlife content tied to this hashtag.


15. #lake 

— 6K Posts | 28M Views

This includes Lake District road trips, paddleboarding, and wild swimming. There’s a rise in nature-centric UK travel content, and this hashtag captures that perfectly.


16. #holidayvibes 

— 6K Posts | 36M Views

This one’s all about mood. “#holidayvibes” is mostly used to showcase aesthetics—sunsets, hotel robes, room tours, and montages. Great for beauty, fashion, and wellness collabs.


17. #croatia 

— 5K Posts | 48M Views
Croatia is trending with Gen Z Brits as a cheaper Mediterranean option. Island hopping, Game of Thrones tours, and yacht rentals dominate this tag.


18. #природа 

— 6K Posts | 25M Views
This Russian word for “nature” is showing surprising traction. Likely driven by immigrant creators and nature vloggers, it intersects with scenic UK and European landscapes.


19. #familyholiday 

— 5K Posts | 43M Views
Family creators documenting group trips are fueling this hashtag. Includes villa stays, child-friendly activities, and road trip content. Ideal for brands offering group packages.


20. #malta 

— 4K Posts | 44M Views
Malta is gaining popularity among solo travellers and digital nomads from the UK. TikToks under this hashtag include walking tours, scuba content, and cultural festival vlogs.


Want to Ride the Trend Wave?

Whether you're a travel agency, airline, or hotel brand—these TikTok trends represent massive opportunity. If you want to create high-converting TikTok campaigns aligned with trending UK travel hashtags, The Short Media can help.
We specialize in travel TikTok strategy, creator sourcing, Spark Ads, and community management. Reach out to start building travel campaigns that convert.

FAQs

1. What is the most popular travel hashtag on UK TikTok right now?

Currently, #ibiza has the highest views (264M) among the top 20, followed closely by #holidays (237M) and #greece (235M).

2. What UK destinations are trending on TikTok?

Cornwall, Lake District, and various hidden gems in Wales and Scotland are popular through hashtags like #cornwall, #lake, and #hiddengems.

3. Which airlines are gaining traction organically on TikTok UK?

#jet2 has 9K posts and 149M views, making it the most visible airline in the TikTok UK travel space right now.

4. Is TikTok influencing British travel decisions in 2025?

Absolutely. Hashtags like #eurosummer, #traveltips, and #familyholiday show that users are relying on TikTok for travel inspiration, planning, and brand discovery.

5. How can travel brands use these TikTok trends?

Brands should collaborate with travel creators, use relevant seasonal and location-based hashtags, and boost high-performing UGC through Spark Ads to tap into these trends.


Saeed Shaik
Saeed Shaik

Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

Leave a Reply

Your email address will not be published.