TikTok continues to be a powerhouse for beauty and personal care trends, from viral makeup hacks to fragrance reviews and ASMR-inspired routines. Over the past 30 days, niche beauty communities, innovative products like Wonderskin, and timeless categories such as hair dye and skincare have dominated the conversation. International crossover tags in Russian also highlight TikTok’s global influence on beauty culture. Here are the top hashtags shaping Beauty & Personal Care on TikTok right now.
1. #niche
Posts: 7KViews: 78M
Trend: Popular in fragrance and skincare communities, “niche” content dives into unique perfumes, indie brands, and lesser-known beauty finds.
2. #hairdye
Posts: 6KViews: 55M
Trend: Transformation videos show dramatic before-and-afters, DIY hair dye hacks, and vibrant color experiments.
3. #wonderskin
Posts: 4KViews: 39M
Trend: The viral Wonderskin lip stain and product line continue to trend, with creators testing results and tutorials.
4. #makeupremover
Posts: 3KViews: 26M
Trend: Skincare routines highlight removers, cleansing balms, and product comparisons for gentle yet effective results.
5. #макияж
Posts: 3KViews: 60M
Trend: Russian-language “makeup” tag driving international tutorials, glam looks, and creative edits.
6. #aiasrm
Posts: 2KViews: 81M
Trend: ASMR meets beauty, with soothing sounds of brushes, skincare routines, and product tapping videos.
7. #косметика
Posts: 3KViews: 53M
Trend: Russian-language “cosmetics” tag trending with global product reviews and haul-style videos.
8. #scent
Posts: 2KViews: 35M
Trend: Perfume reviews, “signature scent” videos, and fragrance layering tips trend under this aesthetic-driven tag.
9. #clusterlashes
Posts: 2KViews: 27M
Trend: Lash extensions and DIY cluster lash tutorials surge as creators test different styles and techniques.
10. #make
Posts: 2KViews: 13M
Trend: A short-form beauty tag covering quick tutorials, product edits, and everyday routines.
11. #волосы
Posts: 1KViews: 39M
Trend: Russian-language “hair” tag trending with tutorials, dye results, and styling hacks.
12. #extensions
Posts: 2KViews: 21M
Trend: Hair extensions content, from clip-ins to professional installs, dominates this tag.
13. #acneproneskin
Posts: 2KViews: 25M
Trend: Skincare creators focus on routines, product reviews, and tips to manage acne-prone skin.
14. #wonderskinlipstain
Posts: 2KViews: 23M
Trend: A product-specific hashtag showcasing bold lip stain transformations and user tests.
15. #nyla
Posts: 2KViews: 12M
Trend: Brand- or creator-linked tag gaining traction in niche beauty communities.
16. #makeupremoval (New)
Posts: 2KViews: 11M
Trend: A new hashtag emphasizing gentle routines and innovative removal products.
17. #banglikes
Posts: 795Views: 3M
Trend: A small but viral beauty crossover tag used for edits, memes, and interactive content.
18. #photobooth
Posts: 1KViews: 16M
Trend: Creative makeup looks inspired by photo booth aesthetics, filters, and retro vibes.
19. #маникюр
Posts: 2KViews: 27M
Trend: Russian-language “manicure” tag trending globally for nail designs, salon inspo, and DIY nail art.
20. #bootsuk
Posts: 1KViews: 20M
Trend: Boots UK is trending with product hauls, drugstore beauty finds, and affordable skincare routines.
FAQs
Q1: What’s the most popular beauty hashtag this month?
#aiasrm leads with 81M views, blending ASMR and beauty into highly engaging content.
Q2: Which new hashtag is trending?
#makeupremoval is a newcomer, reflecting rising interest in skincare-focused content.
Q3: Are international beauty communities trending?
Yes — Russian-language tags like #макияж, #косметика, #волосы, and #маникюр show TikTok’s global beauty influence.
Q4: What product-based hashtags stand out?
#wonderskin and #wonderskinlipstain are strong, highlighting the impact of viral products.
Q5: What’s trending in skincare vs. makeup?
Skincare dominates with #makeupremover, #makeupremoval, and #acneproneskin, while makeup trends thrive under #hairdye transformations and creative looks.