Top TikTok Beauty & Personal Care Hashtags: UK May 2025

TikTok continues to be the go-to platform for beauty lovers, skincare junkies, haircare enthusiasts, and everyday creators who want to share their glow-up journeys. Whether it's a new viral product, a transformative tutorial, or a satisfying skincare routine, beauty content on TikTok is thriving. Brands tapping into TikTok for marketing are leveraging this momentum to connect with audiences in authentic, visually engaging ways.

In May 2025, these hashtags are dominating the beauty conversation in UK. Here's a look at the Top 20 Beauty & Personal Care Hashtags currently trending.

1. #curlyhair

Posts: 13K  
Views: 264M
Trend: This tag celebrates natural texture and curly hair routines—from product recommendations to styling tutorials. Creators proudly embrace the beauty of curls and empower others to do the same.

2. #haircare

Posts: 11K  
Views: 252M
Trend: Everything from scalp treatments to DIY masks falls under this popular tag. Haircare pros and everyday users share transformations, tips, and favorite products.

3. #teethwhitening

Posts: 11K  
Views: 138M
Trend: A newcomer on the rise, this tag focuses on before-and-after whitening results, product reviews, and dentist-recommended techniques for a brighter smile.

4. #tanning

Posts: 10K  
Views: 118M
Trend: With summer approaching, tanning routines and self-tanning products are going viral. Expect lots of tips, hacks, and bronzed skin glow-ups.

5. #curls

Posts: 8K  
Views: 121M
Trend: Similar to #curlyhair, this tag zooms in on styling routines, product layering techniques, and curl definition tips. A visual favorite for hair transformation content.

6. #curly

Posts: 6K  
Views: 70M
Trend: Used by those showcasing everything curly—hairstyles, hair types, and curl-care journeys. It's a niche with tight-knit community vibes.

7. #satisfyingvideos

Posts: 8K  
Views: 101M
Trend: Though broader in scope, many beauty creators use this tag for makeup application, blackhead extractions, and skincare ASMR-style content.

8. #sunbed

Posts: 7K  
Views: 60M
Trend: Tanning salons and self-care influencers use this tag to showcase sunbed experiences and tanning results, often paired with #tanning.

9. #ordinary

Posts: 6K  
Views: 49M
Trend: Focused on The Ordinary skincare brand, this tag includes product reviews, routines, and skin transformation journeys using affordable actives.

10. #springnails

Posts: 8K  
Views: 37M
Trend: A seasonal favorite. Think pastel colors, florals, and nail art inspiration for spring lovers and salon goers.

11. #naturalhair

Posts: 6K  
Views: 85M
Trend: A strong and supportive tag celebrating the natural hair movement. From protective styles to care tips, it's empowering and educational.

12. #glowingskin

Posts: 7K  
Views: 40M
Trend: A rising star, this tag captures skincare routines, serums, facials, and lifestyle changes that aim to boost natural glow.

13. #glassskin

Posts: 5K  Views: 86M
Trend: Inspired by Korean skincare, this hashtag showcases routines that promote ultra-smooth, dewy, almost translucent skin.

14. #braids

Posts: 5K  
Views: 74M
Trend: From box braids to cornrows, this tag features tutorials, styling ideas, and cultural appreciation for protective and artistic hairstyles.

15. #brows

Posts: 5K  
Views: 60M
Trend: Whether you're microblading, laminating, or simply grooming, this tag covers everything related to eyebrow perfection.

16. #newhair

Posts: 5K  
Views: 34M
Trend: Hair transformations are a TikTok favorite. This tag features dramatic chops, color changes, and fresh styles.

17. #jamescharles

Posts: 2K  
Views: 100M
Trend: Content tagged with this influencer’s name includes reactions, tutorials, and commentary—proof that James Charles remains a talking point in the beauty space.

18. #luxuryskincare

Posts: 764  
Views: 10M
Trend: Premium products, high-end facials, and influencer hauls dominate this luxe beauty tag. It’s niche but growing.

19. #glowyskin

Posts: 4K  
Views: 68M
Trend: A cousin of #glowingskin, this tag focuses on radiance, hydration routines, and products that leave skin looking healthy and luminous.

20. #healthyhair

Posts: 4K  
Views: 75M
Trend: Dedicated to long-term hair health, this tag includes deep conditioning tips, growth tracking, and damage repair solutions.

FAQs

Q1: Why is curly hair content so dominant on TikTok?

The curly hair community is vibrant, supportive, and visually engaging—making it perfect for tutorials, transformations, and product breakdowns that perform well in TikTok’s short-form format.

Q2: What makes #teethwhitening a rising hashtag?

Whitening results are eye-catching and deliver instant gratification, perfect for TikTok’s scroll-stopping format. Creators also use this tag for affordable, at-home whitening solutions.

Q3: Is luxury skincare content popular despite fewer posts?

Yes, although niche, luxury skincare content garners high engagement due to aspirational appeal, creator trust, and product curiosity—especially in haul or “get ready with me” content.

Q4: Can brands effectively use hashtags like #glassskin and #healthyhair?

Absolutely. These hashtags align perfectly with brand storytelling around product benefits and skin/hair transformation. They're ideal for influencer collabs and user-generated content.

Q5: What’s the difference between #glowingskin and #glowyskin?

While they seem similar, #glowingskin often emphasizes skincare routines and overall health, while #glowyskin leans more into makeup, dewy finishes, and instant radiance.