January 2026 in the UK shows strong engagement around skincare, fragrance trends, nail art, hair styling, and oral care. Creators are focusing on product demonstrations, TikTok-driven beauty hacks, aesthetic routines, and lifestyle transformations. Here’s a look at the top 20 beauty hashtags trending on TikTok in the UK this month:
#fragrance
Posts: 6KViews: 54M
Trend: Trending for perfume showcases, unboxing videos, and lifestyle fragrance content.
#perfumetiktok
Posts: 8KViews: 27M
Trend: TikTok-specific perfume trends, product reviews, and scent recommendations.
#nailinspo
Posts: 4KViews: 27M
Trend: Nail art inspiration, tutorials, and creative manicure content.
#fragrancetok
Posts: 4KViews: 18M
Trend: Perfume-focused TikTok content, fragrance tips, and product showcases.
#koreanskincare
Posts: 3KViews: 26M
Trend: Korean beauty routines, skincare tutorials, and trending products.
#teethwhitening
Posts: 3KViews: 45M
Trend: Oral care hacks, whitening tips, and cosmetic dentistry trends.
#wig
Posts: 3KViews: 16M
Trend: Hairstyling transformations, wig tutorials, and creative looks.
#hairdye
Posts: 2KViews: 17M
Trend: Hair coloring tutorials, transformations, and DIY dye trends.
#cologne
Posts: 2KViews: 25M
Trend: Men’s fragrance showcases, scent tips, and lifestyle content.
#lipstick
Posts: 2KViews: 11M
Trend: Lipstick tutorials, product reviews, and aesthetic makeup content.
#cameraroll
Posts: 1KViews: 5M
Trend: Trending for behind-the-scenes content, tutorials, and aesthetic beauty edits.
#banglikes
Posts: 964Views: 2M
Trend: Hair styling trends, bangs tutorials, and aesthetic hair content.
#naturespell
Posts: 1KViews: 16M
Trend: Trending skincare and hair products, especially natural and sustainable beauty items.
#blowout
Posts: 635Views: 16M
Trend: Hair blowout tutorials, styling transformations, and salon-inspired content.
#gurwm
Posts: 1KViews: 4M
Trend: Get Ready With Me content, tutorials, and lifestyle beauty routines.
#lush
Posts: 1KViews: 7M
Trend: Bath, body, and skincare content featuring LUSH products and routines.
#medicube
Posts: 945Views: 10M
Trend: Skincare tutorials, product reviews, and K-beauty-focused routines.
#lipstain
Posts: 1KViews: 16M
Trend: Trending lip products, tutorials, and aesthetic makeup content.
#facemask
Posts: 1KViews: 7M
Trend: Face mask routines, skincare tutorials, and beauty self-care trends.
#drdent
Posts: 1KViews: 19M
Trend: Oral care routines, product demos, and teeth whitening trends.
FAQs
Q1: Which beauty trends are dominating TikTok UK in January 2026?
Fragrance, skincare, nail art, hair styling, and oral care are leading the engagement.
Q2: Are Korean skincare trends popular?
Yes — #koreanskincare and #medicube are highly engaged, showing strong K-beauty influence.
Q3: Which hashtags are trending for hair transformations?
#wig, #hairdye, #blowout, and #banglikes are performing best for styling and tutorial content.
Q4: Are fragrance and cologne trends performing well?
Absolutely — #fragrance, #perfumetiktok, #fragrancetok, and #cologne are driving lifestyle and product showcase content.
Q5: What type of content is trending for oral care?
#teethwhitening and #drdent highlight cosmetic dental care, whitening routines, and tutorial videos.