February 2026 on TikTok saw strong engagement around skincare routines, viral beauty brands, hydration-focused content, makeup nostalgia, and UGC-led product discovery. Creators leaned into self-care storytelling, before-and-after transformations, beauty tech, and end-of-year shopping deals. Below is a breakdown of the top 20 beauty and personal care hashtags trending on TikTok this month:
#medicube
Posts: 9KViews: 63M
Trend: Viral skincare brand content, product demos, routine breakdowns, and UGC-driven reviews.
#mascara
Posts: 6KViews: 53M
Trend: Lash transformations, product comparisons, and everyday makeup routines performing strongly.
#selfie
Posts: 6KViews: 20M
Trend: Beauty-focused selfies, makeup reveals, and confidence-led content.
#drmelaxin
Posts: 7KViews: 53M
Trend: Skincare routines, ingredient education, and dermatologist-inspired beauty content.
#hydration
Posts: 6KViews: 31M
Trend: Hydration-focused skincare, winter skin routines, and barrier-repair content.
#slimerant
Posts: 5KViews: 26M
Trend: Sensory-driven content, slime visuals, and satisfying textures intersecting with beauty audiences.
#facemask
Posts: 4KViews: 29M
Trend: Self-care routines, skincare prep, and relaxing beauty rituals.
#2016makeup
Posts: 4KViews: 36M
Trend: Nostalgic makeup trends, throwback glam looks, and beauty-era recreations.
#drdent
Posts: 4KViews: 71M
Trend: Oral care routines, smile transformations, and high-engagement dental beauty content.
#endofyeardeals
Posts: 4KViews: 33M
Trend: Beauty discounts, product bundles, and deal-focused shopping content.
#loreal
Posts: 4KViews: 26M
Trend: Brand-led tutorials, product launches, and creator collaborations.
#hairgrowthjourney
Posts: 2KViews: 24M
Trend: Progress updates, scalp care routines, and long-term hair transformation content.
#dryskin
Posts: 2KViews: 26M
Trend: Winter skincare solutions, moisturising routines, and barrier-repair education.
#faceman
Posts: 1KViews: 5M
Trend: Male grooming routines, skincare education, and men’s beauty content.
#plouisemakeupacademy
Posts: 3KViews: 17M
Trend: Professional makeup tutorials, technique-led education, and artistry content.
#hairextension
Posts: 3KViews: 15M
Trend: Hair transformations, install videos, and before-and-after styling content.
#slimes
Posts: 2KViews: 13M
Trend: Visually satisfying slime content appealing to beauty and lifestyle audiences.
#elfcosmetics
Posts: 1KViews: 70M
Trend: High-performing budget beauty content, product reviews, and TikTok-viral launches.
#ledmask
Posts: 2KViews: 10M
Trend: Beauty tech, at-home skincare devices, and LED treatment routines.
#ugccreators
Posts: 3KViews: 5M
Trend: Creator-led product reviews, authentic testimonials, and brand-collaboration content.
Visit The Short Media for monthly Tiktok trends
FAQs
Q1: Which beauty trends performed best on TikTok in January 2026?
Skincare routines, hydration-focused content, viral beauty brands, and transformation-led videos generated the highest engagement.
Q2: Are skincare brands outperforming makeup content?
Yes. Hashtags like #medicube, #drmelaxin, #hydration, and #dryskin show stronger sustained engagement than single-product makeup trends.
Q3: Is beauty tech trending on TikTok?
Absolutely. #ledmask content is growing steadily, driven by interest in at-home treatments and skincare devices.
Q4: Are nostalgic beauty trends still relevant?
Yes. #2016makeup is performing well as creators recreate iconic beauty looks and compare past vs present routines.
Q5: How important is UGC for beauty brands on TikTok?
UGC is critical. #ugccreators highlights the importance of authentic reviews, real results, and creator-led storytelling for beauty discovery.