UK TikTok continues to set the tone for fashion discovery and seasonal shopping trends. With summer at its peak and prom season still trending, creators across the country are leaning into TikTok Shop deals, style inspiration, and viral haul culture. These hashtags reflect what British fashion consumers are engaging with in July 2025—from dresses and flash sales to small business finds and creator-led product discovery.
Here’s a look at the top 20 apparel and accessories hashtags trending on TikTok in the UK this month:
#summer
Posts: 338K
Views: 2B
Trend: Summer styling, vacation outfits, and heatwave-ready looks dominate British feeds under this seasonal tag.
#tiktokmademebuyit
Posts: 567K
Views: 4B
Trend: The UK’s go-to tag for viral TikTok finds, especially apparel and accessories discovered through creator hauls.
#dealdrops
Posts: 160K
Views: 1B
Trend: Trending summer sales and TikTok Shop UK promos shared widely by deal hunters and fashion creators.
#summervibes
Posts: 85K
Views: 351M
Trend: Chill, sunny-day fashion content that includes beachwear, outdoor event fits, and festival outfits.
#prom
Posts: 56K
Views: 432M
Trend: Showcasing UK prom looks, dress shopping experiences, and GRWM videos with heavy TikTok Shop influence.
#spotlightfinds
Posts: 66K
Views: 436M
Trend: Highlighting standout apparel pieces and trending accessories that deserve extra attention.
#summertime
Posts: 35K
Views: 133M
Trend: Sun-drenched content and seasonal fashion vibes shared by UK lifestyle influencers.
#summer2025
Posts: 30K
Views: 161M
Trend: Tagging the year’s hottest fashion trends—especially Gen Z and Gen Alpha creators highlighting their favorite looks.
#summeroutfit
Posts: 29K
Views: 218M
Trend: Outfit-of-the-day content and coordinated summer styles performing well among UK creators.
#flashsale
Posts: 41K
Views: 200M
Trend: Urgent sale content from TikTok Shop brands and small UK sellers pushing short-term discounts.
#dresses
Posts: 21K
Views: 152M
Trend: Dress hauls, occasion wear, and holiday fashion styling, especially from UK high street brands.
#summerfashion
Posts: 21K
Views: 146M
Trend: A broader take on trending seasonal wear across styles—boho, preppy, casual, and occasion.
#tiktokshopfinds
Posts: 22K
Views: 184M
Trend: Fashion finds and hacks from TikTok Shop UK, often from micro-influencers and first-time shoppers.
#dealdrop
Posts: 32K
Views: 147M
Trend: Often paired with product unboxings and rapid reviews of time-limited fashion deals.
#tiktokshopuk
Posts: 30K
Views: 142M
Trend: Official UK tag for TikTok Shop promotions—commonly used by affiliate creators in the fashion vertical.
#supportsmallbusiness
Posts: 20K
Views: 54M
Trend: Featuring handmade and boutique apparel and accessories from independent UK sellers.
#springsale
Posts: 18K
Views: 312M
Trend: Still relevant post-season—UK creators share clearance sales and spring-to-summer fashion transitions.
#tiktokshopmademebuyit
Posts: 22K
Views: 162M
Trend: A UK-specific variation of TikTok’s viral influence on buying behavior, especially fashion.
#tshirt
Posts: 46K
Views: 80M
Trend: Custom, graphic, oversized, and capsule wardrobe T-shirt content remains popular in casual fashion edits.
#prom2025
Posts: 15K
Views: 100M
Trend: Featuring this year’s UK prom style moments—from budget-friendly looks to designer dress reveals.
FAQs
Q1: Why are apparel and accessories hashtags trending on UK TikTok in July 2025?
They reflect the summer holiday season, major sale events, and prom period, with creators driving fashion discovery and purchase decisions.
Q2: What role does TikTok Shop play in these UK hashtags?
TikTok Shop is central—many of these tags (like #tiktokmademebuyit and #tiktokshopuk) signal creator influence over consumer behavior and viral product purchases.
Q3: Are these tags being used by small brands or larger retailers in the UK?
Both. Independent UK sellers are leveraging tags like #supportsmallbusiness, while larger brands push sale content under #dealdrops and #flashsale.
Q4: What formats work best under these trending UK tags?
GRWM videos, try-on hauls, styling tutorials, and “I found this on TikTok” product reviews dominate performance.
Q5: How can UK fashion brands capitalize on these trends?
By creating TikTok-first content with clear CTAs, collaborating with UK micro-influencers, and tagging with trending hashtags for discoverability on the For You Page.