TikTok continues to be the go-to platform for all things beauty and personal care, with new trends emerging every day. From skincare routines to hair inspiration, TikTok Shop is also driving viral beauty products. These are the top 20 hashtags that are taking over the UK’s beauty scene in February 2025.
#routine
Posts: 10KViews: 68M
Trend: Sharing skincare routines, from morning to night care, with a focus on wellness and consistency.
#hyperpigmentation
Posts: 6KViews: 113M
Trend: A hashtag dedicated to addressing hyperpigmentation concerns, featuring skincare routines and tips.
#hairdresser
Posts: 11KViews: 61M
Trend: Celebrating hairstylists and their expertise, this hashtag features hair transformations and tips from professionals.
#lashtech
Posts: 12KViews: 37M
Trend: Focused on lash extensions and lash care, this hashtag celebrates the artistry of lash technicians.
#ugc
Posts: 11KViews: 41M
Trend: User-generated content that showcases real experiences with beauty products, creating authentic beauty reviews.
#fragrances
Posts: 10KViews: 52M
Trend: For perfume lovers, this hashtag highlights the best fragrances, recommendations, and reviews.
#valentinesnails
Posts: 9KViews: 42M
Trend: Featuring festive nail designs inspired by Valentine’s Day, with a focus on love and romantic themes.
#lipgloss
Posts: 12KViews: 81M
Trend: All about glossy lips, with tutorials, swatches, and lip gloss recommendations.
#kbeauty
Posts: 7KViews: 71M
Trend: A deep dive into the world of Korean beauty, with products and routines that are taking the beauty world by storm.
#hairinspo
Posts: 5KViews: 99M
Trend: Hair inspiration, from easy everyday styles to glamorous looks, this hashtag has it all.
#beginner
Posts: 8KViews: 29M
Trend: Focused on beauty beginners, offering tips and tricks for those just starting their beauty journey.
#ekinsu
Posts: 4KViews: 195M
Trend: Inspired by Ekinsu, a beauty influencer, showcasing her beauty routine, tips, and favorite products.
#braids
Posts: 5KViews: 55M
Trend: Featuring various braid styles, from simple to intricate, perfect for those looking for fresh hair ideas.
#perfumetok
Posts: 5KViews: 54M
Trend: For perfume enthusiasts, this hashtag highlights fragrance reviews, recommendations, and scent favorites.
#healthyhair
Posts: 4KViews: 72M
Trend: Emphasizing healthy hair care routines, tips, and products that promote strong, shiny locks.
#glassskin
Posts: 5KViews: 37M
Trend: The coveted “glass skin” look, featuring dewy, clear, and luminous skin achieved through a carefully curated routine.
#lashartist
Posts: 6KViews: 18M
Trend: Celebrating the creativity of lash artists and showcasing their lash extension artistry.
#косметика
Posts: 5KViews: 39M
Trend: Focused on cosmetics, featuring makeup tutorials, product reviews, and beauty tips.
#girlygirl
Posts: 6KViews: 28M
Trend: Celebrating all things feminine, from makeup to fashion, with a soft, girly aesthetic.
#макияж
Posts: 4KViews: 36M
Trend: Highlighting makeup looks, tutorials, and transformations, this hashtag is perfect for makeup lovers.