TikTok has become the go-to platform for beauty enthusiasts, with creators showcasing the latest trends in skincare, makeup, and personal care. January 2025 is no exception, as beauty influencers and brands set the tone for the season. Leveraging TikTok advertising services can help maximize your reach and engagement. Below are the top 20 trending hashtags you can use to stay ahead in the beauty game:
1. #christmasnails
Category: Beauty & Personal Care
Posts: 12K
Views: 58M
Trend: A seasonal favorite for festive nail art and holiday-inspired designs.
2. #fragrancetiktok
Category: Beauty & Personal CarePosts: 9K
Views: 120M
Trend: The ultimate hashtag for fragrance lovers sharing their perfume collections and recommendations.
3. #fragrances
Category: Beauty & Personal CarePosts: 9K
Views: 71M
Trend: Focuses on perfume reviews, unboxings, and signature scent ideas.
4. #grwmroutine
Category: Beauty & Personal CarePosts: 6K
Views: 64M
Trend: "Get Ready With Me" videos featuring everyday and occasion-specific routines.
5. #koreanskincare
Category: Beauty & Personal CarePosts: 7K
Views: 83M
Trend: Highlights the benefits of Korean skincare products and multi-step routines.
6. #fresh
Category: Beauty & Personal CarePosts: 8K
Views: 27M
Trend: Celebrates minimalistic and fresh-faced beauty looks.
7. #colour
Category: Beauty & Personal CarePosts: 8K
Views: 22M
Trend: Bright and bold makeup looks for creative expression.
8. #ugc
Category: Beauty & Personal CarePosts: 8K
Views: 24M
Trend: User-generated content showcasing real-life product results.
9. #teethwhitening
Category: Beauty & Personal CarePosts: 6K
Views: 63M
Trend: Tutorials and reviews on achieving a dazzling white smile.
10. #beginner
Category: Beauty & Personal CarePosts: 6K
Views: 32M
Trend: Tips and tricks for makeup and skincare newbies.
11. #glitter
Category: Beauty & Personal CarePosts: 6K
Views: 35M
Trend: Shimmer and shine with glitter-infused makeup ideas.
12. #grwmmakeup
Category: Beauty & Personal CarePosts: 4K
Views: 51M
Trend: A subcategory of GRWM, focusing on makeup transformations.
13. #mullet
Category: Beauty & Personal CarePosts: 3K
Views: 53M
Trend: Retro-inspired haircuts making a modern comeback.
14. #fade
Category: Beauty & Personal CarePosts: 3K
Views: 45M
Trend: Classic and trendy fade hairstyles for men.
15. #makeuproutine
Category: Beauty & Personal CarePosts: 4K
Views: 48M
Trend: Step-by-step tutorials for daily and glam makeup routines.
16. #eyeshadow
Category: Beauty & Personal CarePosts: 4K
Views: 31M
Trend: Bold, neutral, and artistic eyeshadow looks to inspire.
17. #lipfiller
Category: Beauty & Personal CarePosts: 4K
Views: 32M
Trend: Discussions and results of lip-enhancement treatments.
18. #glassskin
Category: Beauty & Personal CarePosts: 4K
Views: 40M
Trend: Achieving luminous, poreless skin with skincare routines.
19. #brows
Category: Beauty & Personal CarePosts: 4K
Views: 34M
Trend: Techniques for shaping, filling, and enhancing eyebrows.
20. #powder
Category: Beauty & Personal CarePosts: 4K
Views: 29M
Trend: Essential powders for setting makeup and oil control.
FAQs
Q1: What’s the most popular hashtag for festive beauty looks?
A1: #christmasnails is leading with festive nail art inspiration.
Q2: Which hashtags are trending in the fragrance niche?
A2: #fragrancetiktok and #fragrances are top hashtags for perfume enthusiasts.
Q3: What’s the go-to hashtag for makeup beginners?
A3: #beginner is the perfect hashtag for those starting their beauty journey.
Q4: Are there hashtags dedicated to retro hairstyles?
A4: Yes, #mullet is trending for those embracing vintage haircuts with a twist.
Q5: Which hashtag focuses on glowing skin?
A5: #glassskin is the go-to for achieving radiant, dewy skin.