TikTok has become the go-to platform for beauty enthusiasts, with creators showcasing the latest trends in skincare, makeup, and personal care. January 2025 is no exception, as beauty influencers and brands set the tone for the season. Leveraging TikTok advertising services can help maximize your reach and engagement. Below are the top 20 trending hashtags you can use to stay ahead in the beauty game:

1. #christmasnails

Category: Beauty & Personal Care
Posts: 12K
Views: 58M
Trend: A seasonal favorite for festive nail art and holiday-inspired designs.

2. #fragrancetiktok

Category: Beauty & Personal Care
Posts: 9K
Views: 120M
Trend: The ultimate hashtag for fragrance lovers sharing their perfume collections and recommendations.

3. #fragrances

Category: Beauty & Personal Care
Posts: 9K
Views: 71M
Trend: Focuses on perfume reviews, unboxings, and signature scent ideas.

4. #grwmroutine

Category: Beauty & Personal Care
Posts: 6K
Views: 64M
Trend: "Get Ready With Me" videos featuring everyday and occasion-specific routines.

5. #koreanskincare

Category: Beauty & Personal Care
Posts: 7K
Views: 83M
Trend: Highlights the benefits of Korean skincare products and multi-step routines.

6. #fresh

Category: Beauty & Personal Care
Posts: 8K
Views: 27M
Trend: Celebrates minimalistic and fresh-faced beauty looks.

7. #colour

Category: Beauty & Personal Care
Posts: 8K
Views: 22M
Trend: Bright and bold makeup looks for creative expression.

8. #ugc

Category: Beauty & Personal Care
Posts: 8K
Views: 24M
Trend: User-generated content showcasing real-life product results.

9. #teethwhitening

Category: Beauty & Personal Care
Posts: 6K
Views: 63M
Trend: Tutorials and reviews on achieving a dazzling white smile.

10. #beginner

Category: Beauty & Personal Care
Posts: 6K
Views: 32M
Trend: Tips and tricks for makeup and skincare newbies.

11. #glitter

Category: Beauty & Personal Care
Posts: 6K
Views: 35M
Trend: Shimmer and shine with glitter-infused makeup ideas.

12. #grwmmakeup

Category: Beauty & Personal Care
Posts: 4K
Views: 51M
Trend: A subcategory of GRWM, focusing on makeup transformations.

13. #mullet

Category: Beauty & Personal Care
Posts: 3K
Views: 53M
Trend: Retro-inspired haircuts making a modern comeback.

14. #fade

Category: Beauty & Personal Care
Posts: 3K
Views: 45M
Trend: Classic and trendy fade hairstyles for men.

15. #makeuproutine

Category: Beauty & Personal Care
Posts: 4K
Views: 48M
Trend: Step-by-step tutorials for daily and glam makeup routines.

16. #eyeshadow

Category: Beauty & Personal Care
Posts: 4K
Views: 31M
Trend: Bold, neutral, and artistic eyeshadow looks to inspire.

17. #lipfiller

Category: Beauty & Personal Care
Posts: 4K
Views: 32M
Trend: Discussions and results of lip-enhancement treatments.

18. #glassskin

Category: Beauty & Personal Care
Posts: 4K
Views: 40M
Trend: Achieving luminous, poreless skin with skincare routines.

19. #brows

Category: Beauty & Personal Care
Posts: 4K
Views: 34M
Trend: Techniques for shaping, filling, and enhancing eyebrows.

20. #powder

Category: Beauty & Personal Care
Posts: 4K
Views: 29M
Trend: Essential powders for setting makeup and oil control.

FAQs

Q1: What’s the most popular hashtag for festive beauty looks?

A1: #christmasnails is leading with festive nail art inspiration.

Q2: Which hashtags are trending in the fragrance niche?

A2: #fragrancetiktok and #fragrances are top hashtags for perfume enthusiasts.

Q3: What’s the go-to hashtag for makeup beginners?

A3: #beginner is the perfect hashtag for those starting their beauty journey.

Q4: Are there hashtags dedicated to retro hairstyles?

A4: Yes, #mullet is trending for those embracing vintage haircuts with a twist.

Q5: Which hashtag focuses on glowing skin?

A5: #glassskin is the go-to for achieving radiant, dewy skin.


Saeed Shaik
Saeed Shaik

Skilled in Ecommerce Strategy, TikTok Ads, Search Engine Marketing (SEM), Facebook Ads, Social Media Marketing and DoubleClick. A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several startups.

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