TikTok has become a powerhouse for fast-moving fashion and viral accessories in the UK. With TikTok Shop UK making it easier than ever to turn product discovery into instant purchases, fashion brands are leveraging trending hashtags to skyrocket their visibility and sales. In the last 30 days alone, apparel-related tags like #dealdrops, #summersale, and #tiktokshopfinds have pulled in hundreds of millions of views—driven by Gen Z and millennial shoppers looking for budget-friendly finds, hauls, and aesthetic inspo.
This guide breaks down the 20 most viral UK fashion hashtags currently trending on TikTok (as of the last 30 days), complete with post and view counts plus insights into why they’re taking off. Whether you're running a fashion brand, a UGC agency, or looking to grow your TikTok Shop in the UK, these hashtags are your cheat code to going viral in 2025.
1. #dealdrops
Posts: 170KViews: 1B
This hashtag leads the UK fashion category by far. It’s used widely in haul videos, try-ons, and influencer-led TikTok Shop promotions. Consumers are drawn to the urgency and exclusivity this tag implies—perfect for flash sales or limited-time discounts.
2. #summersale
Posts: 132KViews: 855M
A seasonal staple, #summersale remains strong due to big brand markdowns, TikTok Shop events, and influencer deals. It’s popular for both big brands and small businesses using it to move summer stock before autumn lines drop.
3. #summervibes
Posts: 59KViews: 325M
More than just a fashion tag, #summervibes taps into lifestyle content—poolside looks, vacation outfits, and styling tips for UK beach holidays. It performs best with bright, aesthetic-led video edits and creator storytelling.
4. #tiktokshopfinds
Posts: 24KViews: 221M
Used in haul and review content, this hashtag appeals to shoppers looking for trusted recommendations. It also builds strong organic performance for TikTok Shop sellers when combined with UGC and trending sounds.
5. #fall
Posts: 14KViews: 145M
With autumn just around the corner, this early-trending tag is used in transitional wardrobe content: layering inspo, boots, and accessories. Creators who prep their seasonal content early are already seeing traction on this tag.
6. #flashsale
Posts: 32KViews: 197M
Urgency sells—and #flashsale is the proof. From 24-hour drops to limited-edition collections, this hashtag thrives when paired with timers, countdowns, or creator callouts encouraging immediate purchase.
7. #dealdrop
Posts: 36KViews: 159M
A variant of #dealdrops, this tag is growing with niche sellers who want to highlight TikTok-exclusive promotions. It pairs well with price overlay stickers and creator voiceovers reviewing the “best deal under £10.”
8. #tiktokshopuk
Posts: 33KViews: 155M
This geo-specific hashtag ensures your content is shown to the right audience—UK-based TikTok users. A must-use for any TikTok Shop seller based in the UK to increase discoverability within the region.
9. #dealsforyoudays
Posts: 27KViews: 251M
This branded hashtag has become a recurring trend around TikTok Shop’s UK-wide sale events. Use it when you're syncing promotions with TikTok’s official sales calendar for better algorithmic boost.
10. #supportsmallbusiness
Posts: 18KViews: 50M
Resonating with ethically-conscious buyers, this tag is ideal for indie creators and boutique sellers. Shoppers often engage more deeply with origin stories and “behind the scenes” content here.
11. #tiktokshopmademebuyit
Posts: 22KViews: 197M
This viral tag connects impulse purchases directly to TikTok content. It’s effective for showcasing product satisfaction, “dupes,” and unboxings. It also generates high comment interaction from curious shoppers.
12. #summeroutfits
Posts: 12KViews: 106M
This evergreen tag showcases everything from co-ords to maxi dresses. Best paired with outfit transitions or GRWM (Get Ready With Me) formats, it fuels style inspiration across UK-based fashion accounts.
13. #summersales
Posts: 23KViews: 114M
A companion to #summersale, this alternate spelling sees strong performance during influencer-led discount campaigns. It’s especially relevant for high-volume discount periods like Bank Holiday weekends.
14. #bracelet
Posts: 10KViews: 46M
This accessory-focused tag is dominated by DIY creators, beading brands, and affordable TikTok Shop finds. Try pairing this with trending audio and aesthetic hand shots to increase engagement.
15. #accessories
Posts: 10KViews: 53M
This hashtag supports broad product categories—bags, sunglasses, rings, scrunchies. Ideal for sellers with mixed stock and bundle deals. It works best when highlighting finishing touches to outfits.
16. #summerlooks
Posts: 9KViews: 37M
Another seasonal performer, this tag blends lookbooks with trending audio transitions. High-performing creators often use carousel effects or outfit challenges to increase watch time.
17. #autumnvibes
Posts: 7KViews: 43M
As cooler weather approaches, this hashtag is gaining momentum. Use it with brown-toned edits, knitwear reveals, and cozy lifestyle content for ahead-of-season traction.
18. #fypuk
Posts: 16KViews: 108M
This geo-tagged variation of the “For You Page” tailors content toward UK audiences. If you're trying to localize reach while staying within the TikTok algorithm’s preferred structure, this one is highly effective.
19. #ttshop
Posts: 12KViews: 74M
A shorthand variation of TikTok Shop, this tag is used by shoppers and creators showcasing product unboxings and “TikTok made me buy it” moments. Try using this alongside a CTA sticker in video.
20. #ring
Posts: 6KViews: 69M
Minimalist jewelry continues to trend, and #ring is one of the top-performing niche hashtags for TikTok Shop UK sellers. Popular with both aesthetic creators and indie jewelry brands.
FAQs
1. What are the best hashtags for TikTok Shop UK apparel brands in 2025?
Top-performing ones include #dealdrops, #summersale, #tiktokshopfinds, and #tiktokshopuk, which help maximize both reach and discoverability on the TikTok Shop platform.
2. How often should UK fashion brands update their TikTok hashtags?
Review trending hashtags weekly. TikTok’s algorithm rewards recency, so rotating in seasonal and viral tags like #fall, #autumnvibes, and #flashsale keeps your content relevant.
3. How can I go viral on TikTok Shop UK as a small fashion brand?
Use hashtags like #supportsmallbusiness and #tiktokshopmademebuyit, post consistently with trend-based audio, and focus on relatable UGC-style content.
4. What’s the difference between #tiktokshopuk and #ttshop?
Both target TikTok Shop audiences, but #tiktokshopuk is more specific and optimized for UK geo-tagging, while #ttshop is broader and more informal.
5. Are seasonal tags like #summerlooks and #fall worth using mid-season?
Yes—these tags trend even weeks ahead of the actual season due to early shopper behavior and influencer anticipation, especially for transitional fashion content.