In July 2026, TikTok beauty trends in the UK shifted toward advanced skincare ingredients, haircare solutions, prom-ready beauty, and product-led discovery. Compared to previous months, creators focused more on clinical skincare, hair transformations, fragrance recommendations, and event-ready makeup, while viral beauty brands and TikTok Shop campaigns continued to influence purchasing behavior.
Creators highlighted ingredient-focused skincare routines, barbering techniques, men's grooming, prom beauty transformations, fragrance reviews, and haircare tutorials. Brand-driven content remained a major driver of engagement, with skincare, oral care, and beauty tools generating strong visibility across the platform.
Below is a breakdown of the top 20 Beauty & Personal Care hashtags trending on TikTok in the UK in July 2026, based on posts, views, and overall engagement.
#medicubesuperbrandday
Posts: 8.1KViews: 26.7M
Trend: Medicube product showcases, TikTok Shop campaigns, skincare routines, and creator-led reviews generated strong engagement.
#barbertok
Posts: 4.9KViews: 6.2M
Trend: Barber tutorials, haircut transformations, fade techniques, and men's grooming content remained highly popular.
#menshair
Posts: 6.3KViews: 33.6M
Trend: Men's hairstyle inspiration, haircare routines, styling tutorials, and grooming advice continued to attract large audiences.
#bybabes
Posts: 1.6KViews: 5.6M
Trend: Beauty product recommendations, lifestyle-focused beauty content, and creator collaborations gained consistent engagement.
#pdrn
Posts: 7.7KViews: 27.8M
Trend: PDRN skincare treatments, skin-repair routines, and ingredient-focused beauty education continued to trend among skincare enthusiasts.
#hairlosssolution
Posts: 1.1KViews: 2.5M
Trend: Hair regrowth routines, scalp care, treatment reviews, and expert advice remained popular.
#prommakeup
Posts: 1.1KViews: 9.8M
Trend: Glam makeup tutorials, prom-ready beauty looks, and transformation videos performed strongly during prom season.
#mcobeauty
Posts: 1KViews: 29.2M
Trend: MCoBeauty product reviews, affordable makeup recommendations, and viral beauty dupes generated high engagement.
#remington
Posts: 4.4KViews: 31.7M
Trend: Hair styling tools, beauty device demonstrations, and product tutorials remained popular among creators.
#colgate
Posts: 993Views: 14.5M
Trend: Oral care routines, teeth-whitening content, and hygiene-focused beauty videos continued to perform well.
#favcolor
Posts: 971Views: 4.5M
Trend: Beauty and makeup trends inspired by favourite colours, aesthetic looks, and personal style content gained moderate engagement.
#rhodeskin
Posts: 2.6KViews: 14.2M
Trend: Rhode Skin product reviews, minimalist skincare routines, and hydration-focused beauty content remained highly relevant.
#undereyepatches
Posts: 965Views: 1.5M
Trend: Eye care routines, depuffing treatments, and self-care skincare content attracted consistent interest.
#haircolour
Posts: 3.8KViews: 11.7M
Trend: Hair colour transformations, salon techniques, and at-home colouring tutorials remained popular.
#volufiline
Posts: 1.2KViews: 8.6M
Trend: Volufiline skincare routines, facial plumping treatments, and ingredient education continued gaining traction.
#promhair
Posts: 929Views: 4.6M
Trend: Prom hairstyles, elegant updos, curls, and formal hair inspiration complemented seasonal beauty trends.
#fragrantica
Posts: 2.6KViews: 42.9M
Trend: Fragrance reviews, perfume recommendations, scent layering, and luxury fragrance discussions generated exceptional engagement.
#promnails
Posts: 944Views: 2.1M
Trend: Prom manicure ideas, nail art inspiration, and formal occasion nail designs remained popular.
#lipmask
Posts: 934Views: 1.2M
Trend: Lip care routines, overnight lip treatments, and hydration-focused skincare products continued to gain attention.
#eyecolor
Posts: 874Views: 8.8M
Trend: Makeup looks designed to enhance eye colour, beauty tutorials, and personalised styling advice attracted strong engagement.
FAQs
Q1: What beauty trends dominated TikTok UK in July 2026?
Advanced skincare ingredients, men's grooming, prom beauty, fragrance recommendations, and creator-led product reviews generated the highest engagement.
Q2: Are skincare ingredients still driving beauty trends?
Yes. Hashtags such as #pdrn, #rhodeskin, #volufiline, and #medicubesuperbrandday highlight continued demand for science-backed skincare and ingredient-focused routines.
Q3: What seasonal beauty content performed best?
Prom-related beauty content—including #prommakeup, #promhair, and #promnails—performed strongly throughout July alongside summer-ready beauty routines.
Q4: Which beauty brands were most visible?
Medicube, MCoBeauty, Rhode Skin, Remington, and Colgate were among the leading brands driving product discovery and creator-led reviews.
Q5: What does July 2026 reveal about TikTok beauty behavior in the UK?
Beauty content has evolved toward results-driven skincare, specialised haircare, fragrance discovery, and event-focused beauty transformations, with creator reviews and TikTok Shop continuing to shape purchasing decisions.